Restrict access to member site content

[shaownhasane]

Fun fact: On average, desktop users donate nearly 50% more than mobile users. This is just one of the many eye-opening statistics we’ve learned about nonprofit marketing.

We at WPBeginner have helped many nonprofits kuwait phone number improve their online presence and successfully promote their causes. Many of our WordPress companies even offer special discounts for nonprofit organizations.

That said, we know nonprofits need more than just tools. They need insights, strategies and data to make the most of limited resources.

That’s why we’ve put together this awesome list of statistics and insights about nonprofit marketing. Whether you lead a small local charity or a large international organization, you'll learn where to focus your efforts and how to expand your impact.

Nonprofit Marketing Statistics and Insights
Key Nonprofit Marketing Statistics
We discovered a wealth of data and interesting facts about our place in the nonprofit marketing industry. To make things easier, we've divided them into different topics, and you can use the quick links below to jump to the topic you want to read more about:

Nonprofit Marketing Landscape Overview
Top Digital Marketing Pipelines for Nonprofits
Donor Behavior and Donation Statistics
Nonprofit Website Statistics You Must Know
How social media forces donors to take action
Preferred Donation Payment Method
Nonprofit Communications and Content Marketing Strategy
Emerging Nonprofit Marketing Tech Trends
Nonprofit Marketing Landscape Overview
The nonprofit world is constantly evolving, and understanding the latest trends can help your organization thrive. Let’s take a look at some key statistics that show the current state of nonprofit marketing and fundraising.

1. For every $1 raised online, nonprofits raise $0.94 through direct mail.
This difference suggests that online fundraising is slightly more effective than traditional methods. It’s an erased sign that a strong online presence can give your nonprofit an edge in today’s digital world.

However, competition in the fundraising world remains fierce, and you'll soon see why.

2. Out of 1,000 fundraising messages sent, the nonprofit only received $78 in donations.
Nonprofits can only receive donations for every 1,000 fundraising messages sent.
This low return highlights how difficult it is to capture donors' attention and convince them to donate. It reminds us that every message matters and nonprofits must work hard to stand out in a crowded field.

So, how do you enhance your online fundraising efforts? If you're using WordPress for your nonprofit website, you'll need a handy donation plugin like WP Charitable.

Charitable is an all-in-one WordPress donation plugin trusted by over 10,000 organizations, including us. In fact, our founder, Syed Balkhi, uses it to raise donations for the Balkhi Foundation.

Balki Foundation Home Page
Includes features like customizable donation forms, pre-built donation pages, recurring donations, and donor management tools. These features allow us to create conversion-optimized campaigns that help us raise money for the causes we care about.

You'll learn who we are by digging into this list of definitive statistics about nonprofits. But if you want a deeper dive, check out our review of Charitable .

Is WP Charitable the best donation WordPress plugin?
3. Matching programs generate $2-3 billion in annual contributions.
A matching gift program is a way for employers to match employee donations with nonprofit organizations.

These programs are popular because they allow donors to increase their support without spending more of their own money. At the same time, they can also encourage companies to take social responsibility.

Tour de Pier’s matching donation program
If you want to take advantage of a matching program, there are tools like Double Your Giving . The platform helps donors quickly check whether their employer offers matching donations.

If they do, the donor will often fill out a form and send it to their employer, which may double their donation to your nonprofit.

4. 46% of nonprofits say events provide the best return on investment, but only 4% of donors say they would donate to the same nonprofit again after attending an event.
Events can increase donations, but without sustained engagement, donors may not stick around.

This is where a well-structured nonprofit marketing strategy comes into play. By balancing live events with digital marketing efforts, nonprofits can more easily retain donors.

5. Cultural nonprofits generate 53% of their online revenue from subscriptions, while public media rely on subscriptions for 100% of their online revenue.
In other words, many people are willing to become paid members of nonprofits they care about.

Nonprofit organizations offer exclusive benefits to supporters in exchange for regular financial donations.

For example, a news organization might offer members free access to all articles, exclusive, in-depth investigative reporting, and invitations to reporters for Q&A sessions.

The benefits of this model extend beyond just one-time donations, as it creates a steady stream of revenue and fosters deeper connections with supporters.

To implement a membership system for your nonprofit website, consider using a plugin like MemberPress. We used MemberPress to build our video membership site on WPBeginner, but it's also flexible enough to fit a variety of nonprofit needs.

You can use it to set up paid memberships, create paid content, or offer membership tiers with different benefits.

Additionally, MemberPress offers special pricing plans for nonprofits. For example, the basic plan typically costs $359 per year, but the nonprofit fee is $179.50 per year.

For more information, see our MemberPress review.