A Guide to Employee Advocacy on Social Media
Posted: Sun Dec 22, 2024 4:15 am
Results
The program has been highly successful, with more than 10,000 Dell employees regularly using EveryoneSocial to share content. Over one year, Dell drove over 150,000 shares within the platform, resulting in 45,000 clicks to Dell's website and reaching an audience exceeding 1.2 million. Notably, employees using EveryoneSocial in Dell outperformed those who didn't, saudi arabia phone number demonstrating the program's effectiveness.
Lessons learned
Dell learned the importance of a human-centered approach to employee advocacy, focusing on content that employees find valuable, and the benefits of using a dedicated platform. The program has not only made employees feel more connected to Dell's strategy but also brought them closer to customers, benefiting the business. Dell's experience also highlights the value of ongoing training and close collaboration with the platform's customer success team to ensure optimal user experience and sustained growth.
Starbucks
Starbucks implemented an employee advocacy program to enhance its brand reach by empowering its workforce to become brand ambassadors. Recognizing the value of employee engagement, Starbucks’ comprehensive strategy included fostering a culture of brand advocacy, providing social media guidelines, and creating platforms like Starbucks Stories and the #ToBeAPartner hashtag. These initiatives encouraged employees to share their positive experiences and creative content on social media. Additionally, Starbucks organized campaigns such as the "White Cup Contest" to further engage employees and customers in content creation.
The program has been highly successful, with more than 10,000 Dell employees regularly using EveryoneSocial to share content. Over one year, Dell drove over 150,000 shares within the platform, resulting in 45,000 clicks to Dell's website and reaching an audience exceeding 1.2 million. Notably, employees using EveryoneSocial in Dell outperformed those who didn't, saudi arabia phone number demonstrating the program's effectiveness.
Lessons learned
Dell learned the importance of a human-centered approach to employee advocacy, focusing on content that employees find valuable, and the benefits of using a dedicated platform. The program has not only made employees feel more connected to Dell's strategy but also brought them closer to customers, benefiting the business. Dell's experience also highlights the value of ongoing training and close collaboration with the platform's customer success team to ensure optimal user experience and sustained growth.
Starbucks
Starbucks implemented an employee advocacy program to enhance its brand reach by empowering its workforce to become brand ambassadors. Recognizing the value of employee engagement, Starbucks’ comprehensive strategy included fostering a culture of brand advocacy, providing social media guidelines, and creating platforms like Starbucks Stories and the #ToBeAPartner hashtag. These initiatives encouraged employees to share their positive experiences and creative content on social media. Additionally, Starbucks organized campaigns such as the "White Cup Contest" to further engage employees and customers in content creation.