The VKontakte social network can be used in this service area to post expert content, life hacks related to repairs and reasons for breakdowns of household appliances, to establish yourself as a Master with a capital letter. A VK group is needed to land target clients on it, who will go to the group through targeted advertisements. Again, targeted advertising is necessary to implement the seven-touch effect known in marketing. I cannot predict the result of the combination: "VK group + targeted advertising", but it seems to me that it is definitely worth trying, just do not make hasty conclusions 2 or 4 weeks after creating the group and launching the advertising campaign. This is a very short period to make even intermediate conclusions. I recommend testing this combination of advertising channels for at least 8 weeks (2 months).
Promoters, flyers, leaflets, etc.
Inexpensive and gives a quick effect. At a minimum, make discount cards active telegram number data and hand them out to people near the nearest grocery store, for example, within a radius of 200-500 meters from your workshop. People who go to this store for groceries most likely live not far from your workshop. You can distribute them yourself or hire promoters.
Discount system
This applies to the same discount cards that I wrote about a little higher in the block about promoters. If you want, you can make joint cards, for example, with taxis, one side is theirs, the other is yours. It will be cheaper to produce the cards themselves, and people will value such a card more. By the way, you can try to negotiate with the same grocery store to put your printed materials (cards, business cards, leaflets, etc.) at the checkout or special advertising stands.
New points of contact (advertising on transport, in elevators, mailings to mailboxes, advertising in entrances, etc.)
Honestly, I myself don’t like such points of contact, since it all clutters up our already cluttered life in a provincial town, but, as they say, everyone tries, and you can try too.
Medical services
Website + contextual advertising
I can definitely say that a website for medical institutions is needed. There is traffic that can be landed on the site, on the other hand, there are requirements from the legislation of the Russian Federation. Also, with a website, you can automate the process of making an appointment with a doctor and much more. If you represent the medical services sector and are planning to develop a website, I recommend taking a closer look at this solution: and look at typical solutions for medical institutions here: marketplace.1c-bitrix.ru .
As I have already said, there is demand on the Internet, so it is worth launching and testing such an advertising channel as "contextual advertising in Yandex and Google". By the way, we have a real and successful practice with several medical centers, some of which operate throughout Russia. We see how every day people leave requests for an appointment with a doctor through the site.
Search Engine Optimization (SEO)
If you want to receive stable targeted traffic to your website, then you should do search engine optimization of your medical organization's website. In tandem with contextual advertising, you will take the lion's share of traffic to your website, which means getting more clients.