How does a campaign fit into a broader strategy?
Posted: Sun Dec 22, 2024 4:22 am
There are many different types of marketing emails your organisation can send, including:
Welcome emails french email address list Promotions and offers Regular newsletters
Surveys
Lead nurturing emails
Lead generation
Brand awarenessRetention and loyalty emails
Reengagement emails
It’s a balancing act between remaining on your customers’ radars while not straying into spam territory. It’s also vital that you adhere to privacy and data protection laws, such as GDPR, so you don’t land yourselves in hot water.
When planned and implemented well, email marketing can be incredibly effective and ensure you retain your most loyal and valuable customers. To discover more about how to create a strategy that aligns with your business’ goals, read our guide to getting started with email marketing.
An email campaign should always fit into your email marketing strategy, which itself is created to align with the overall goals of your organisation. So, if your goal is to increase average customer value by 10%, you may focus your email marketing efforts on sending promotional emails to customers who fall into a specific segment, such as those who have bought from you within the last six months, or those with items abandoned in their shopping cart.
Welcome emails french email address list Promotions and offers Regular newsletters
Surveys
Lead nurturing emails
Lead generation
Brand awarenessRetention and loyalty emails
Reengagement emails
It’s a balancing act between remaining on your customers’ radars while not straying into spam territory. It’s also vital that you adhere to privacy and data protection laws, such as GDPR, so you don’t land yourselves in hot water.
When planned and implemented well, email marketing can be incredibly effective and ensure you retain your most loyal and valuable customers. To discover more about how to create a strategy that aligns with your business’ goals, read our guide to getting started with email marketing.
An email campaign should always fit into your email marketing strategy, which itself is created to align with the overall goals of your organisation. So, if your goal is to increase average customer value by 10%, you may focus your email marketing efforts on sending promotional emails to customers who fall into a specific segment, such as those who have bought from you within the last six months, or those with items abandoned in their shopping cart.