What are the key benefits of retail data analysis?

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First things first, you’ll need to map out the various touchpoints and interactions a customer has with your brand, from where they initially found you, to any interactions france companies email list they make after they’ve purchased. Remember to include both online interactions (website visits, email communications) and offline interactions (phone calls, direct mail, in-store visits). Once you’ve got a list of these multiple touchpoints, you can collect data from each of them. For example, you can look at your mobile app to gather data on app usage and in-app purchases, and web analytics to track how your users interact with your website. By analysing the data from each touchpoint, you can understand your customers’ behaviours and preferences, and identify any pain points or blockers in their customer journey.

Better channel targeting
You can use your retail data to optimise your marketing strategies, by identifying the most effective channels to reach and engage your customers. As mentioned, you’ll first need to collect data from all potential customer touch points, including website analytics and social media channels. From there, you can analyse the performance of each channel to identify which is the most effective at engaging different types of customers. You may evaluate the traffic and engagement of a particular channel, or return on investment (ROI) - the revenue generated when compared to the marketing costs of each channel.

Collecting and analysing your retail data across different touchpoints allows you to identify the most effective channel to target different customer segments. You can then personalise and optimise your marketing efforts to appeal to these different customer segments, wherever they are in their customer journey, and whatever channel they favour.




This not only ensures you prioritise the right channels for your customers but enhances the customer experience too.

As we hope you’ve come to realise, retail data analysis offers a variety of benefits that can help strengthen your customer relationships and enhance your marketing strategy.