In today’s world, connecting with your customers in a quick and impactful way is more important than ever, so you can capture their attention before a competitor steals the spotlight. Email automation can not only save you time, but can transform your customer relationships too.
Looking to boost your marketing efforts and revolutionise Look no further than email automation. We’ll explore how email automation works and how it can transform your marketing activity below.
What is email automation?
Email automation is the use of software to automate the email marketing process. You can use email automation to take care of repetitive tasks such as sending a welcome email when someone has signed up for your newsletter. You can schedule emails to be sent at specific times and to specific groups of people based on specific conditions or triggers. And considering automated emails generate 320% more revenue than non-automated ones, automation sounds like a worthwhile investment.
Several benefits come with email automation which may contribute to its popularity. Not only will automating certain tasks save you time, but it can also encourage more personalised content for your customers by allowing you to segment them into groups, making your emails more relevant to their needs. You'll also ensure your emails are sent to the right people at the right time, to increase open rate and interactions.