Together with Sienge , we are part of the routine of 50 of the 100 largest construction companies in the country, recognized in 2022 by the INTEC Ranking . Árbore is one of them: it has been part of this ranking since 2007.
Summary
About the Tree
Management with CRM
CRM management model
CRM and Tree CV
Customer Experience
FAQ – Frequently Asked Questions about CRM management
Do you already know CV CRM?
About the Tree
CRM management: image of a city with some buildings seen from saudi arabia cell phone number and, in the right corner, the text: "More than 20 thousand units delivered"
Árbore has an inspiring trajectory. It has already delivered more than 20 thousand properties, was certified with ISO 9001, has PBQPH level A, was recognized 4 times in the ranking of the fastest growing SMEs in Brazil and became the 15th largest construction company in Brazil in 2022 ( INTEC ranking ) . But of course this did not happen overnight: it has more than 24 years of history to tell.
Árbore has three business bases:
Provision of services: construction for other developers that do not have a construction company;
Incorporation, operating mainly in the state of São Paulo;
Joint venture operating in the northeast, focused on the high-end market.
Just as many companies in the construction segment had to adapt to new business models, especially after the pandemic, Árbore is also undergoing a commercial restructuring covering the house and partnerships.
In recent years, our business volume has grown significantly. We had another tool that was adequate for our needs at the time, but given the volume of business that our sales team has been doing in recent years, especially in-house, it was necessary to hire another tool. – Alessandro Celestino – Commercial Director, Árbore
Are you interested in porting your management system to CV CRM? Find out more.
Management with CRM
We always say here: online management tools are very important to optimize processes and increase sales, but before that, it is essential that there are clear processes and that the people involved understand these processes. Hugo Reinchenbach, head of incorporation at Árbore, understands this issue and adds:
Without technology to work with, none of this will have any results.
CRM management model
CRM management: image of people at a meeting table with notebooks and papers.
Before there was CRM management, there were spreadsheets and other forms of company control. In other words, a real estate CRM appears in this scenario to facilitate a process that is already happening.
On the other hand, CRM management provides technological solutions for the client. If we are all adapting to increasingly digital processes, it is no different for the developer's client. They want to be served quickly, sign a contract without leaving home, and ultimately, they want to buy a property in the simplest way possible. The role of CRM is to simplify as much as possible a process that is naturally bureaucratic in Brazil.
And one way to meet this need is to have a complete tool. There are many steps and having several software programs does not help in this simplification process. Ideally, a real estate CRM should have a large ecosystem .
CRM and Tree CV
That's why the Árbore team chose CV to optimize its entire management. According to Roberta Jacomini, sales secretary coordinator, CV helps Árbore throughout the entire journey: from lead entry to after-sales.
The optimization of processes at Árbore after the implementation of CV was measurable. An example of this is that before, issuing a contract took an average of 4 hours, but now it takes 25 minutes.
According to her, some of the points that most optimized the process were:
Contract issuance
Commission release
Integration with UAU
Hugo Reinchenbach adds that one of the biggest changes that happened after hiring CV was the total control over the entire process. Monitoring everything clearly allows for clearer errors and successes and makes it possible to optimize the process.
See also the success story of Gráfico Empreendimentos .
Customer Experience
Ultimately, all process optimization has an impact on the end: the goal is to always make your customer's experience as positive as possible. Having quick access to the contract and signing it without leaving home are examples of how technology helps in the experience of buying or selling a property.
According to Roberta Jacomini, Árbore's customer satisfaction increased after the implementation of CV. It is worth remembering that customer satisfaction can and should be measurable. There are some indicators such as NPS, CSAT, CES, among others.
Learn more about how to measure customer satisfaction levels in real estate developers.
Get to know Árbore and the developer's history with the CV:
FAQ – Frequently Asked Questions about CRM management
What is CRM?
CRM is the acronym for Customer Relationship Management. It is a management software that aims to optimize processes within the company by allowing 100% monitoring of the process, impacting the result offered to the customer.
What is the function of a CRM?
The function of a CRM is basically to improve customer relationships through data collection and interpretation. In this way, in addition to mapping the company's processes, they can be improved.