What are the benefits of digital PR?
How to repurpose content for PR
How to use social media for di apex usa whatsapp number gital PR (plus tips)?
How can marketing and digital PR work together?
How to start a digital PR campaign
How to measure the success of a digital PR campaign
Social Media Calendar 2024
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Digital PR Vs. Traditional PR
Traditional PR involves networking with journalists to get featured in print publications. At one time, the goal of a publicist who specialized in traditional PR was to leverage contact to get their clients promoted or quoted in media (e.g. newspapers, magazines, radio, and television) or crisis reputation management.
Today, most traditional PR specialists have adapted to include digital PR - often finding higher readerships or viewership in online content - although traditional forms of PR are still used effectively.
Here’s the well-known “PESO media model for PR” created by Valerie Turgeon to show the different types of media that PR pros can target.