Here are some times when you should avoid making offer:
Posted: Sun Dec 22, 2024 5:02 am
Take action at the right time
Send your chosen offer in your preferred method of communication. Timing this well is incredibly important, especially if it will be going to personal devices in the forms of text, emails, or phone calls.
Immediately following a purchase
During negative life events
At an unsociable time of day
Past its expiration date, if the offer is time-sensitive
Similarly, bombarding australia whatsapp users your customer with frequent offers is also an example of poor timing. You may think that in doing so you’re covering your bases and hitting any and all available peak times, but you will simply end up frustrating your customers, who may then look elsewhere.
Continue to analyse and improve
Once you have created and sent out your campaign, monitor its performance. The preferences and behaviours of your customers evolve over time. For example, you might not find much success in offering a new suncream in the winter months, despite how many holidays your customers went on between June and September.
If your original goals don’t show any sign of being met, it’s time to go back to the drawing board. Similarly, if your offer is a huge success, you need to be able to understand why it is so effective. A/B testing different variations of your offer could help to narrow down successful elements. Or, if you’re looking for more qualitative data you could explicitly seek feedback from clients in the form of reviews.
Send your chosen offer in your preferred method of communication. Timing this well is incredibly important, especially if it will be going to personal devices in the forms of text, emails, or phone calls.
Immediately following a purchase
During negative life events
At an unsociable time of day
Past its expiration date, if the offer is time-sensitive
Similarly, bombarding australia whatsapp users your customer with frequent offers is also an example of poor timing. You may think that in doing so you’re covering your bases and hitting any and all available peak times, but you will simply end up frustrating your customers, who may then look elsewhere.
Continue to analyse and improve
Once you have created and sent out your campaign, monitor its performance. The preferences and behaviours of your customers evolve over time. For example, you might not find much success in offering a new suncream in the winter months, despite how many holidays your customers went on between June and September.
If your original goals don’t show any sign of being met, it’s time to go back to the drawing board. Similarly, if your offer is a huge success, you need to be able to understand why it is so effective. A/B testing different variations of your offer could help to narrow down successful elements. Or, if you’re looking for more qualitative data you could explicitly seek feedback from clients in the form of reviews.