Checklist for Google Ads Christmas campaigns
Posted: Sun Dec 22, 2024 5:21 am
Google will optimize your bids based on your expected conversion rate so your campaigns can stay competitive during the Black Friday and Cyber Monday rush. Once the set period has passed, Smart Bidding will revert to the pre-season adjustment settings.
Google Trends
Before you populate your campaigns with your keywords, turn to Google Trends usa numbers list for some fresh insights. After all, while some keywords may have performed well in the past, your data is full of optimization opportunities .
Observe and compare the volume of your top performing keywords over time. You may notice that certain keyword variations peak during the holiday season . These are the ones you should focus on or apply to other keywords to increase performance.
Adding holiday keywords to your products can give you a valuable seasonal boost . For example: “Black Friday deals on [your product].” If you use Google Shopping ads, use the Google Trends filter to narrow down your results to exclude anything but Google Shopping searches.
This will identify the search trends that people are searching for on Google Shopping, allowing you to better match shoppers' search intent and grab their attention. It will also highlight the terms that are most likely to trigger the Google Shopping tab.
Google Trends
Before you populate your campaigns with your keywords, turn to Google Trends usa numbers list for some fresh insights. After all, while some keywords may have performed well in the past, your data is full of optimization opportunities .
Observe and compare the volume of your top performing keywords over time. You may notice that certain keyword variations peak during the holiday season . These are the ones you should focus on or apply to other keywords to increase performance.
Adding holiday keywords to your products can give you a valuable seasonal boost . For example: “Black Friday deals on [your product].” If you use Google Shopping ads, use the Google Trends filter to narrow down your results to exclude anything but Google Shopping searches.
This will identify the search trends that people are searching for on Google Shopping, allowing you to better match shoppers' search intent and grab their attention. It will also highlight the terms that are most likely to trigger the Google Shopping tab.