What does a social media manager do?
Posted: Sat Dec 21, 2024 3:33 am
Social Media Manager: What It Is and What Its Functions Are
The Social Media Manager is the profile of the professional who is in charge of planning strategies on social networks, while the Community Manager is in charge of executing said strategies.
More and more companies are turning to social networks to carry out their Digital Marketing plans .
Social media is essential for a strategy of this kind, as it has been proven that more and more consumers are making their purchasing decisions based on what they have seen or read on a particular brand's social media.
Therefore, some tools or resources are necessary for a Social Media Marketing strategy to be executed and obtain positive results.
These tools include an editorial calendar that plans the content to be published on different social media in the short, medium or long term.
Also, as a resource, we have platforms that help measure the results obtained instantly, that is, knowing how many likes a certain publication had or if the reach and engagement show us its best side.
However, there is a very important resource that is sometimes exploited crypto email list because it is thought to be able to do everything: from planning to executing a strategy, and that is the Community Manager.
The person with this profile, as we said in the introduction, should only be in charge of executing a planned strategy such as, for example, publishing content at a certain time, responding to all comments made by the interactive community, using specific hashtags to gain reach, etc.
To plan this strategy, there is another very important profile called Social Media Manager, which is very different from a Community Manager.
On the other hand, once the growing success of social media and its impact on the most relevant brands was taken into account, it became necessary to channel many marketing and advertising actions.
Among these actions has been the need to create an increasingly marked professional specialization, and the figure of the Social Media Manager is included in this package.
If you tend to confuse this role with any other, you can't stop reading below.
What is a social media manager?
Before defining this role, it is important to differentiate it from the Community Manager, which is the profile of a professional who is in charge of carrying out certain digital marketing actions, and whose purpose is to manage the image of a certain brand on social networks and represent it as its spokesperson in front of users.
The Social Media Manager is the profile of the professional who is in charge of planning strategies on social networks, while the Community Manager is in charge of executing said strategies.
More and more companies are turning to social networks to carry out their Digital Marketing plans .
Social media is essential for a strategy of this kind, as it has been proven that more and more consumers are making their purchasing decisions based on what they have seen or read on a particular brand's social media.
Therefore, some tools or resources are necessary for a Social Media Marketing strategy to be executed and obtain positive results.
These tools include an editorial calendar that plans the content to be published on different social media in the short, medium or long term.
Also, as a resource, we have platforms that help measure the results obtained instantly, that is, knowing how many likes a certain publication had or if the reach and engagement show us its best side.
However, there is a very important resource that is sometimes exploited crypto email list because it is thought to be able to do everything: from planning to executing a strategy, and that is the Community Manager.
The person with this profile, as we said in the introduction, should only be in charge of executing a planned strategy such as, for example, publishing content at a certain time, responding to all comments made by the interactive community, using specific hashtags to gain reach, etc.
To plan this strategy, there is another very important profile called Social Media Manager, which is very different from a Community Manager.
On the other hand, once the growing success of social media and its impact on the most relevant brands was taken into account, it became necessary to channel many marketing and advertising actions.
Among these actions has been the need to create an increasingly marked professional specialization, and the figure of the Social Media Manager is included in this package.
If you tend to confuse this role with any other, you can't stop reading below.
What is a social media manager?
Before defining this role, it is important to differentiate it from the Community Manager, which is the profile of a professional who is in charge of carrying out certain digital marketing actions, and whose purpose is to manage the image of a certain brand on social networks and represent it as its spokesperson in front of users.