I need a daily report on things that are
Posted: Sun Dec 22, 2024 5:32 am
Provides all statistics to support the summary of the principle
Clients have fun with metrics they consider important. Often, they may have zero relevance to your particular business. Put them in the report, too.
Include something educational, because no matter how many times you tell clients things, they will forget, so you have to repeat the same things over and over again. For example: "This double-digit growth is not sustainable, and in Q4 we will move into the phase of protecting keyword positions and maintaining traffic."
About my staff reports :
I need a very clear understanding of what is really going on with their business. If we are doing well, we either need to devote more resources to the client, or the monthly report will be ugly.
wrong (like unapproved ads or keywords) and what was done to fix them
Weekly reports on our year-over-year situation on key metrics. Then an explanation of what's driving the numbers with data backed up. For example, "organic traffic is down, mostly due to this keyword. We're in the same position for that, but volume is down, so we can't do anything with it." To do this, they need to philippine number list cross-reference Semrush, Google Search Console, Analytics, and a CRM system to make sure what they think is happening with the numbers is correlated in each system.
We also report internally on different metrics at each stage of the marketing funnel. This way, we're not just looking at traffic > leads and trying to guess what's happening in between. We're pulling different levers to increase each stage of the funnel. It's too granular for client reporting, and again, it's over their heads most of the time."
Kathleen Gier
Director of Content Strategy, Builder Designs
"What makes a great marketing report different from a good one? The most important element of a good report is accessibility. It needs to reflect both the interest and knowledge level of your stakeholders, so that it presents the information they want to see and not so much that it becomes overwhelming.
How do you make a report for a client (or boss) stand out from the rest? Have fun with it! Mark up your report and add color to make the data a little more exciting. We also like to add
a few short narratives below each chart that highlight what we think is important and why the results matter.
Michela Marzoli
SEO & SEM Manager, Club del Sole
"I believe a great marketing report should focus on three characteristics: purpose, action and data visualization.
Clients have fun with metrics they consider important. Often, they may have zero relevance to your particular business. Put them in the report, too.
Include something educational, because no matter how many times you tell clients things, they will forget, so you have to repeat the same things over and over again. For example: "This double-digit growth is not sustainable, and in Q4 we will move into the phase of protecting keyword positions and maintaining traffic."
About my staff reports :
I need a very clear understanding of what is really going on with their business. If we are doing well, we either need to devote more resources to the client, or the monthly report will be ugly.
wrong (like unapproved ads or keywords) and what was done to fix them
Weekly reports on our year-over-year situation on key metrics. Then an explanation of what's driving the numbers with data backed up. For example, "organic traffic is down, mostly due to this keyword. We're in the same position for that, but volume is down, so we can't do anything with it." To do this, they need to philippine number list cross-reference Semrush, Google Search Console, Analytics, and a CRM system to make sure what they think is happening with the numbers is correlated in each system.
We also report internally on different metrics at each stage of the marketing funnel. This way, we're not just looking at traffic > leads and trying to guess what's happening in between. We're pulling different levers to increase each stage of the funnel. It's too granular for client reporting, and again, it's over their heads most of the time."
Kathleen Gier
Director of Content Strategy, Builder Designs
"What makes a great marketing report different from a good one? The most important element of a good report is accessibility. It needs to reflect both the interest and knowledge level of your stakeholders, so that it presents the information they want to see and not so much that it becomes overwhelming.
How do you make a report for a client (or boss) stand out from the rest? Have fun with it! Mark up your report and add color to make the data a little more exciting. We also like to add
a few short narratives below each chart that highlight what we think is important and why the results matter.
Michela Marzoli
SEO & SEM Manager, Club del Sole
"I believe a great marketing report should focus on three characteristics: purpose, action and data visualization.