While most experts claim that they are currently useless, some websites still include them in their HTML code.
Taking all of the above into account, the question is: should we continue using them?
Below, we will explain what they are exactly and whether they can really help in the SEO positioning of a website or whether they have become completely obsolete.
If you need some ideas about your meta keywords, you can use SEMrush's On Page SEO checker , as shown in the following example:
Meta keywords with On page SEO checker
Importance of meta tags for search engines
Before we begin to delve into the meaning and use of meta keywords, it is important to know what meta tags are and some of their most important labels.
First of all, it is essential to know that meta tags, also known as meta tags or meta elements, are commands in HTML that describe the content of a web page so that search engines can find it.
This section includes a series of important data such as the title or a brief philippines number list summary of the content, so that the website is faster to detect .
Therefore, it can be said that meta tags are composed of basic information that a search engine needs in order to include a website in its SERPs.
In addition, thanks to these elements we can communicate with search engines to tell them, for example, which pages we want to index and which we don't.
Due to their importance and usefulness, these tags have become a very important factor for SEO positioning.
Most commonly used meta tags on a web page
Of all the meta tags that exist, there are three that are usually the most used and to which the most attention must be paid in order for a website to acquire a good position within search engines .
Specifically, we are talking about meta titles, meta descriptions and meta robots.
Meta title
This tag is responsible for informing search engines about the title of a web page.
This element is present on all websites of an online portal and its content appears in the SERPs when users perform a search.
It is important that the keywords for which a website wants to rank appear in this section.
This way, Google can display the correct name when a user performs a search.
On the other hand, another requirement that these types of labels must meet is not to exceed 70 characters.