Generating value in specialized industry forums
Posted: Sun Dec 22, 2024 6:04 am
It basically refers to generating and optimizing content:
Include keywords and their synonyms in the titles and throughout the text, especially in the first paragraph.
Post blog posts regularly that answer users' frequently asked questions about your topics. Try to create different posts that cover a topic in depth and group them into a category!
Keeping information up to date, or creating an internal and external link building strategy, that is, linking your notes and pages to each other, as well as referencing external websites with a very good reputation).
You can start doing all of this today! Edit your blog posts by adding links to other related posts.
Tip: Don't put the link in phrases like “click here” or “see more”. Here is an example: In this note you will find examples of tools to do your keyword research
Off-Page SEO
It is based primarily on relationships: how you establish yourself as an expert in your sector country area code philippines by contributing excellent content and opinions on channels other than your website:
Sharing your articles, commenting and interacting on your own and other people's social networks
Looking for guest blogging opportunities (publishing your own posts on well-positioned pages or blogs - that do not belong to you - where you naturally include one or more links to your website)
As an expert source of news and information sites that link to your website.
Technical SEO
This is one of the most complicated parts, but equally important. Here you will need to work as a team with your web developer and have a crawling or scanning tool that helps you identify the aspects to improve (Screaming Frog is very complete and its free version lets you scan up to 500 pages, more than enough for a B2B website).
Find and fix issues like broken links, page titles that are too long or too short, missing or repeated meta descriptions, duplicate or missing H1 titles (the main heading of the page), etc.
Aim for all your pages to be at least 300 words long (for blog posts, posts over 800 words are recommended).
Keep your website so light that it can load in just a couple of seconds! And never forget: mobile first, that is, maintain an excellent user experience regardless of whether the user visits you from their phone, tablet or desktop.
Make sure your URLs are SEO-Friendly, that is, with a clear structure that separates folders or sections with / and words with middle dashes (not low dashes): pragmatic.com/who-we-are
If you don't have one yet, create your Google Search Console account . It's free and you'll be able to verify that your site is correctly indexed. It also lets you know which keywords your users are finding you with!
Create your sitemap and upload it to Search Console. This will make it easier for Google to index each of your pages and help it understand the structure of your website.
What has worked best for us in SEO for B2B companies? Tips from Pragmativa
As with any marketing action, each company is a different case. However, there are general conclusions that we have reached after much research, learning and relearning. But this definitely never hurts:
Create content clusters, insist and persist with topics that, in addition to having a good search volume, are not very competitive: the famous long tail keywords. Tip: There are tools like Semrush or Moz that have free versions and allow you to do some daily/monthly keyword searches with their volumes and difficulty percentage.
Addressing the same topic from multiple points of view in different blog posts (nowadays, it is not enough to create landing pages for products or services). Group them into categories and if you want to go further, create pillar pages.
Use variations of your business keywords to generate content around your business, answering the most frequently asked questions by prospects. You can find inspiration in Google's Related Questions section or Answer the Public .
And the last tip is that you should keep yourself informed about algorithm changes. SEO has become so important that it even makes the news! So when you see: Google updated its algorithm, take a look and think about how this could impact you.
Finally, we want to emphasize the importance of having a conversion-oriented website, because there's no point in optimizing your keywords and content to increase organic traffic and make it easy for your potential prospects to find you on Google.
Include keywords and their synonyms in the titles and throughout the text, especially in the first paragraph.
Post blog posts regularly that answer users' frequently asked questions about your topics. Try to create different posts that cover a topic in depth and group them into a category!
Keeping information up to date, or creating an internal and external link building strategy, that is, linking your notes and pages to each other, as well as referencing external websites with a very good reputation).
You can start doing all of this today! Edit your blog posts by adding links to other related posts.
Tip: Don't put the link in phrases like “click here” or “see more”. Here is an example: In this note you will find examples of tools to do your keyword research
Off-Page SEO
It is based primarily on relationships: how you establish yourself as an expert in your sector country area code philippines by contributing excellent content and opinions on channels other than your website:
Sharing your articles, commenting and interacting on your own and other people's social networks
Looking for guest blogging opportunities (publishing your own posts on well-positioned pages or blogs - that do not belong to you - where you naturally include one or more links to your website)
As an expert source of news and information sites that link to your website.
Technical SEO
This is one of the most complicated parts, but equally important. Here you will need to work as a team with your web developer and have a crawling or scanning tool that helps you identify the aspects to improve (Screaming Frog is very complete and its free version lets you scan up to 500 pages, more than enough for a B2B website).
Find and fix issues like broken links, page titles that are too long or too short, missing or repeated meta descriptions, duplicate or missing H1 titles (the main heading of the page), etc.
Aim for all your pages to be at least 300 words long (for blog posts, posts over 800 words are recommended).
Keep your website so light that it can load in just a couple of seconds! And never forget: mobile first, that is, maintain an excellent user experience regardless of whether the user visits you from their phone, tablet or desktop.
Make sure your URLs are SEO-Friendly, that is, with a clear structure that separates folders or sections with / and words with middle dashes (not low dashes): pragmatic.com/who-we-are
If you don't have one yet, create your Google Search Console account . It's free and you'll be able to verify that your site is correctly indexed. It also lets you know which keywords your users are finding you with!
Create your sitemap and upload it to Search Console. This will make it easier for Google to index each of your pages and help it understand the structure of your website.
What has worked best for us in SEO for B2B companies? Tips from Pragmativa
As with any marketing action, each company is a different case. However, there are general conclusions that we have reached after much research, learning and relearning. But this definitely never hurts:
Create content clusters, insist and persist with topics that, in addition to having a good search volume, are not very competitive: the famous long tail keywords. Tip: There are tools like Semrush or Moz that have free versions and allow you to do some daily/monthly keyword searches with their volumes and difficulty percentage.
Addressing the same topic from multiple points of view in different blog posts (nowadays, it is not enough to create landing pages for products or services). Group them into categories and if you want to go further, create pillar pages.
Use variations of your business keywords to generate content around your business, answering the most frequently asked questions by prospects. You can find inspiration in Google's Related Questions section or Answer the Public .
And the last tip is that you should keep yourself informed about algorithm changes. SEO has become so important that it even makes the news! So when you see: Google updated its algorithm, take a look and think about how this could impact you.
Finally, we want to emphasize the importance of having a conversion-oriented website, because there's no point in optimizing your keywords and content to increase organic traffic and make it easy for your potential prospects to find you on Google.