Plagiarizing other companies.
Posted: Sun Dec 22, 2024 6:22 am
Social Media: What to Post and What Not to Post
Social networks have become a medium of great impact, worldwide during the last decade; as its name indicates, a social network from its most basic definition is a social structure that brings together a series of individuals or organizations that are related according to some common interest, which can range from a relationship of friendship, family kinship, professional level or mere curiosity, with the purpose of being interconnected both with what happens around you, as well as what happens in the world.
Since its origin in 1995 until today there is a lot to discuss and countless topics in relation to social networks . In just over two decades their growth has been vertiginously accelerated, even from the moment we are born, even if we do not have a user on the network, we interact with it, for example, when we put children's songs on YouTube for our little ones to calm them down.
It would therefore be absurd to ignore the power of social media, which has crossed borders and limits and has gained a prominence that was unimaginable just a few years ago.
Learn to differentiate personal posts from business posts
Now it is necessary to stop and identify what should I publish and what should I not publish on social networks? This question has been on the mind of more than one user, whether they manage social networks on a personal or business level. This brings us to the central issue at hand, widely differentiating these two levels.
On a personal level
There are no rules that limit what, when, and how often you should post. On a personal level, “almost” everything is allowed, beyond your own individual criteria. There are those who post every moment and love to share their day with typical phrases like: I'm getting up!; I'm eating!; I feel bad!, among others, and no one questions this behavior. In this sense, we find everything on social networks , from the most intense to those who don't post anything and only have a user to follow and stay in the loop.
Personal Brands (personal branding) are exempt from the above , which basically consists of making ourselves individually our own brand, which we sell or market to others. Although it is true that this category falls on a personal level, it is important to highlight that the management of personal branding on social networks is different from that of the common user, because it seeks to position itself as a commercial brand on the networks.
At the business level
Colloquially speaking, “this is a different story”; at this level, if the content of what is published or shared is extremely sensitive, good management of social networks through effective communication is closely related to sales, this being the ideal bridge to have direct contact with both our clients and potential clients of the products and/or services we offer.
In this sense, special attention must be paid to online profiles. If you take advantage of all the opportunities offered by social networks and use the available tools correctly, not only can you significantly increase sales revenue, but it is also the gateway to mass exchange, to inform, socialize and interact in real time in a direct and informal way with customers, which will mark a decisive factor in your company's marketing strategies .
However, if social media is used inappropriately, unprofessionally and irresponsibly, it can cause irreparable damage to your business.
What SHOULD you post on social media at a business level?
Valuable content
Creating valuable content is essential to attract and retain your audience. Most users are saturated with information and are becoming more and more demanding. Furthermore, quality content ensures that your target audience gets more involved, interacts more and shares more. Combining text and images is a super effective method, and publishing multimedia elements will help attract the attention of your followers .
Knowing your audience
It is essential to know the profile of your market, their interests and the use they give to your product or service. This will help you create actions directly focused on the type of audience that follows you and thus you can generate empathy with your readers, followers and users.
Share
It is necessary to follow and share content from others that is related to the main topics or themes linked to your business, so it is important to look for all possible content related to your company or activity sector. Share news, trends, studies and any information that you find relevant within your industry, this will allow you to become a reference for your potential buyers .
Consistency in publishing
You should know the different social networks and know that the content and frequency of publications varies from one to another. Each social network has its key points. For example, in the case of Pinterest, Google+ and Instagram, it is better to publish images of our products, work team, production processes, topics of interest and events, since it is a purely visual network. On Twitter it is advisable to “tweet” about your company and it can also be interesting to share content from others that is related to the main topics or themes linked to your business. Linkedin is suitable for sharing news and articles. On the other hand, Facebook works for asking open questions, sharing images, opinions and video content.
Satisfied customers
There is no better advertising than sharing your customers' feedback, it gives credibility to your company. Share with your audience how satisfied your customers are with your brand, repost good comments, share success stories and the good results your customers have achieved by using your services and products. The voice of a satisfied customer will always be heard by other potential buyers, and it is also a referral marketing that will help your company grow and generate trust. maintenance of these code snippets no longer needs to be cellphone number philippines done from the source code file, but can be done through this tool.
Your team
Show your customers the human side of your business, your main asset, your team , who make your company's success possible. This is the type of content that usually works best on social media , especially for small and local businesses. A simple family photo of your staff is a sure guarantee of success.
What NOT to post on social media at a business level?
Controversial topics
There are religious and political content that you should not comment on because it can negatively affect your corporate image. It is not advisable to post your personal preferences on these topics. If you often talk about controversy, criticism or share negative messages, you can cause bad vibes and lose the attention of some of your followers.
Knowing your competition is a very healthy way to know what they are doing and what works or not, it is even advisable to carry out a benchmarking strategy . Although this is a good practice, imitating your competition's strategy or reproducing their ideas will only harm your brand image. Be original and create your own content so that your followers value you. The idea is that they follow you because you always have something different and interesting to say.
Spelling mistake
Posting too many spelling mistakes doesn't give a good image and calls into question the seriousness of your company. Then there are lesser evils like forgetting accents, capital letters or commas, which aren't a crime, but they don't help either. Putting a little care into spelling doesn't cost much and makes your social networks look much more polished.
Repeat your posts
When you run paid campaigns to achieve a specific goal, it is highly recommended to do A/B testing to check which variation works best for your goals, but when it comes to organic content for your followers, you should avoid always sharing the same information. Giving your users varied content so they don't get bored is a way to create loyalty.
Obsession with sales.
It's true that social media can help you sell more. But don't be too pushy when trying to do so; make sure your products and services don't dominate your posts. Trends and news from your sector, advice and inspiration, to name just a few, can help you diversify your content . Combining these posts with promotions of your products will bring you closer to the interesting content proposal that social media demands .
Apply the well-known 80-20 digital marketing rule, which suggests that you share 80% valuable content and 20% content that is related to your product offering. This way, you avoid your audience feeling that your main purpose is to sell to them. On the contrary, you show them that you are most interested in them and in providing solutions to their needs .
Social networks have become a medium of great impact, worldwide during the last decade; as its name indicates, a social network from its most basic definition is a social structure that brings together a series of individuals or organizations that are related according to some common interest, which can range from a relationship of friendship, family kinship, professional level or mere curiosity, with the purpose of being interconnected both with what happens around you, as well as what happens in the world.
Since its origin in 1995 until today there is a lot to discuss and countless topics in relation to social networks . In just over two decades their growth has been vertiginously accelerated, even from the moment we are born, even if we do not have a user on the network, we interact with it, for example, when we put children's songs on YouTube for our little ones to calm them down.
It would therefore be absurd to ignore the power of social media, which has crossed borders and limits and has gained a prominence that was unimaginable just a few years ago.
Learn to differentiate personal posts from business posts
Now it is necessary to stop and identify what should I publish and what should I not publish on social networks? This question has been on the mind of more than one user, whether they manage social networks on a personal or business level. This brings us to the central issue at hand, widely differentiating these two levels.
On a personal level
There are no rules that limit what, when, and how often you should post. On a personal level, “almost” everything is allowed, beyond your own individual criteria. There are those who post every moment and love to share their day with typical phrases like: I'm getting up!; I'm eating!; I feel bad!, among others, and no one questions this behavior. In this sense, we find everything on social networks , from the most intense to those who don't post anything and only have a user to follow and stay in the loop.
Personal Brands (personal branding) are exempt from the above , which basically consists of making ourselves individually our own brand, which we sell or market to others. Although it is true that this category falls on a personal level, it is important to highlight that the management of personal branding on social networks is different from that of the common user, because it seeks to position itself as a commercial brand on the networks.
At the business level
Colloquially speaking, “this is a different story”; at this level, if the content of what is published or shared is extremely sensitive, good management of social networks through effective communication is closely related to sales, this being the ideal bridge to have direct contact with both our clients and potential clients of the products and/or services we offer.
In this sense, special attention must be paid to online profiles. If you take advantage of all the opportunities offered by social networks and use the available tools correctly, not only can you significantly increase sales revenue, but it is also the gateway to mass exchange, to inform, socialize and interact in real time in a direct and informal way with customers, which will mark a decisive factor in your company's marketing strategies .
However, if social media is used inappropriately, unprofessionally and irresponsibly, it can cause irreparable damage to your business.
What SHOULD you post on social media at a business level?
Valuable content
Creating valuable content is essential to attract and retain your audience. Most users are saturated with information and are becoming more and more demanding. Furthermore, quality content ensures that your target audience gets more involved, interacts more and shares more. Combining text and images is a super effective method, and publishing multimedia elements will help attract the attention of your followers .
Knowing your audience
It is essential to know the profile of your market, their interests and the use they give to your product or service. This will help you create actions directly focused on the type of audience that follows you and thus you can generate empathy with your readers, followers and users.
Share
It is necessary to follow and share content from others that is related to the main topics or themes linked to your business, so it is important to look for all possible content related to your company or activity sector. Share news, trends, studies and any information that you find relevant within your industry, this will allow you to become a reference for your potential buyers .
Consistency in publishing
You should know the different social networks and know that the content and frequency of publications varies from one to another. Each social network has its key points. For example, in the case of Pinterest, Google+ and Instagram, it is better to publish images of our products, work team, production processes, topics of interest and events, since it is a purely visual network. On Twitter it is advisable to “tweet” about your company and it can also be interesting to share content from others that is related to the main topics or themes linked to your business. Linkedin is suitable for sharing news and articles. On the other hand, Facebook works for asking open questions, sharing images, opinions and video content.
Satisfied customers
There is no better advertising than sharing your customers' feedback, it gives credibility to your company. Share with your audience how satisfied your customers are with your brand, repost good comments, share success stories and the good results your customers have achieved by using your services and products. The voice of a satisfied customer will always be heard by other potential buyers, and it is also a referral marketing that will help your company grow and generate trust. maintenance of these code snippets no longer needs to be cellphone number philippines done from the source code file, but can be done through this tool.
Your team
Show your customers the human side of your business, your main asset, your team , who make your company's success possible. This is the type of content that usually works best on social media , especially for small and local businesses. A simple family photo of your staff is a sure guarantee of success.
What NOT to post on social media at a business level?
Controversial topics
There are religious and political content that you should not comment on because it can negatively affect your corporate image. It is not advisable to post your personal preferences on these topics. If you often talk about controversy, criticism or share negative messages, you can cause bad vibes and lose the attention of some of your followers.
Knowing your competition is a very healthy way to know what they are doing and what works or not, it is even advisable to carry out a benchmarking strategy . Although this is a good practice, imitating your competition's strategy or reproducing their ideas will only harm your brand image. Be original and create your own content so that your followers value you. The idea is that they follow you because you always have something different and interesting to say.
Spelling mistake
Posting too many spelling mistakes doesn't give a good image and calls into question the seriousness of your company. Then there are lesser evils like forgetting accents, capital letters or commas, which aren't a crime, but they don't help either. Putting a little care into spelling doesn't cost much and makes your social networks look much more polished.
Repeat your posts
When you run paid campaigns to achieve a specific goal, it is highly recommended to do A/B testing to check which variation works best for your goals, but when it comes to organic content for your followers, you should avoid always sharing the same information. Giving your users varied content so they don't get bored is a way to create loyalty.
Obsession with sales.
It's true that social media can help you sell more. But don't be too pushy when trying to do so; make sure your products and services don't dominate your posts. Trends and news from your sector, advice and inspiration, to name just a few, can help you diversify your content . Combining these posts with promotions of your products will bring you closer to the interesting content proposal that social media demands .
Apply the well-known 80-20 digital marketing rule, which suggests that you share 80% valuable content and 20% content that is related to your product offering. This way, you avoid your audience feeling that your main purpose is to sell to them. On the contrary, you show them that you are most interested in them and in providing solutions to their needs .