The power of providing valuable content for your community of followers
Posted: Sun Dec 22, 2024 6:39 am
When we enter a question into any search engine, what do we expect to receive? What are our expectations? Without a doubt, we like to find content that immediately connects with our interests and at the same time, adds value to our learning process.
When we talk about valuable content, we are not only referring to the written part.Audiovisual content also plays a very important role in new technologies,to which value can be added.
Large international corporations have had to take on the difficult task of thinking about how to add value to the content they want to disseminate . But not a general value that is for everyone. Rather, one that connects specifically with a particular community. A strategically chosen community.
This need to add value to ideas is a key principle within the inbound marketing strategies that companies carry out to boost their sales through social networks .It's about connecting your company's values with those of your future buyers to generate greater trust between them.
This action is achieved by sharing content that is valuable to your community . So your priority should be to study them, to know what their motivations are, what they like to read, what their biggest problems are, among others. This is not in vain, because successful content that connects emotionally and professionally with your audience has a high probability of directing these people to your products and/or services.
How does providing valuable content to your followers become an inbound marketing strategy?
The fundamental principle of inbound marketing has positioned valuable content as an important pillar for reaching new sales opportunities through social media and web platforms. Therefore, creating mass consumption content that educates readers is an essential task in this process of creating effective digital marketing strategies.
Inbound marketing has created a rupture in the way that attracting customers is conceived as a voluntary and non-invasive process. Traditional marketing focuses on promoting products per se over educational content that allows customers to learn more about the area where those products are developed.
In this way,Providing valuable content became an effective strategy, precisely because it gave today's buyers a new way to enjoy things.Not only by acquiring them, but also by learning more about them and their industry.
Companies that invest in valuable content for their communities of followers increase their philippines telegram sales opportunities by 50%. According to Esteban Kolsky, founder and director of thinkJar , a blog specializing in digital marketing strategies, attracting new customers costs companies 6 or 7 times more than keeping existing customers.
In this sense,Providing valuable content allows you to build customer loyalty because they will always want to go to your social networks or blogs to read the information you publish.This is of utmost importance to them and is also part of their interests. This makes you a reliable and useful source for your followers, which will generate a stronger connection with the sales decisions of your potential clients.
People feel comfortable buying things that make them feel positive experiences, and reading educational content is undoubtedly a valuable moment.
What should you do to provide valuable content to your followers?
1. Share news related to your sector:
Involving external sources to support your content will give more credibility to the information you share. If your company is dedicated to selling educational programs for entrepreneurs, disseminating news and studies that reveal the success of entrepreneurship today is key to providing valuable content to your followers .
This will encourage others to get to know you, thanks to the validity that the professional opinions of other people and institutions provide to your area.Play with the different formats that exist today to share news: videos, infographics, web articles, among others.
2. Create readable and personalized content
Spelling mistakes reduce the impact your content can have on your followers.Badly written content is difficult to understand. It is not appropriate information to share or like.It does not meet the basic standards of writing and editing.
So, no one will want to hit the “share” button or copy the link to your blog posts if they have any of these errors. On the other hand, the language you should use in your content should be easily digestible. What do we mean by this?
Although you should limit your content to a specific audience,Anyone who sees, reads or listens to your content must be able to understand what you want to communicate.
In other words, how can you provide valuable content to others if they don't understand the meaning of it? Something that is not understood cannot be enjoyed. Invest in good writers who, in a few words, can adequately write the content you want to convey.
3. Balance texts well with audiovisual resources
There are people who process certain information more quickly if it is in audiovisual format. In addition,Internet users are much more sensitive to visual stimuli and can better activate their temporal lobes in the brain.
On the other hand, there are individuals who love to leave all the work to their imagination and recreate the words in their mind. Therefore, be balanced with the textual and audiovisual information that you want to position in your community of followers .
Explain a concept, situation, technique or theory through animated videos that, together with a description, provide an enriching learning opportunity.It cannot be overlooked that both stimuli used in common mark comprehensive learning.
In conclusion, a company that provides valuable content to its community of followers is aware of how to carry out a correct inbound marketing strategy . Building customer loyalty and boosting sales can become much more tangible goals, since everything generated from an academic and educational perspective has a great impact on people's purchasing decisions.
When we talk about valuable content, we are not only referring to the written part.Audiovisual content also plays a very important role in new technologies,to which value can be added.
Large international corporations have had to take on the difficult task of thinking about how to add value to the content they want to disseminate . But not a general value that is for everyone. Rather, one that connects specifically with a particular community. A strategically chosen community.
This need to add value to ideas is a key principle within the inbound marketing strategies that companies carry out to boost their sales through social networks .It's about connecting your company's values with those of your future buyers to generate greater trust between them.
This action is achieved by sharing content that is valuable to your community . So your priority should be to study them, to know what their motivations are, what they like to read, what their biggest problems are, among others. This is not in vain, because successful content that connects emotionally and professionally with your audience has a high probability of directing these people to your products and/or services.
How does providing valuable content to your followers become an inbound marketing strategy?
The fundamental principle of inbound marketing has positioned valuable content as an important pillar for reaching new sales opportunities through social media and web platforms. Therefore, creating mass consumption content that educates readers is an essential task in this process of creating effective digital marketing strategies.
Inbound marketing has created a rupture in the way that attracting customers is conceived as a voluntary and non-invasive process. Traditional marketing focuses on promoting products per se over educational content that allows customers to learn more about the area where those products are developed.
In this way,Providing valuable content became an effective strategy, precisely because it gave today's buyers a new way to enjoy things.Not only by acquiring them, but also by learning more about them and their industry.
Companies that invest in valuable content for their communities of followers increase their philippines telegram sales opportunities by 50%. According to Esteban Kolsky, founder and director of thinkJar , a blog specializing in digital marketing strategies, attracting new customers costs companies 6 or 7 times more than keeping existing customers.
In this sense,Providing valuable content allows you to build customer loyalty because they will always want to go to your social networks or blogs to read the information you publish.This is of utmost importance to them and is also part of their interests. This makes you a reliable and useful source for your followers, which will generate a stronger connection with the sales decisions of your potential clients.
People feel comfortable buying things that make them feel positive experiences, and reading educational content is undoubtedly a valuable moment.
What should you do to provide valuable content to your followers?
1. Share news related to your sector:
Involving external sources to support your content will give more credibility to the information you share. If your company is dedicated to selling educational programs for entrepreneurs, disseminating news and studies that reveal the success of entrepreneurship today is key to providing valuable content to your followers .
This will encourage others to get to know you, thanks to the validity that the professional opinions of other people and institutions provide to your area.Play with the different formats that exist today to share news: videos, infographics, web articles, among others.
2. Create readable and personalized content
Spelling mistakes reduce the impact your content can have on your followers.Badly written content is difficult to understand. It is not appropriate information to share or like.It does not meet the basic standards of writing and editing.
So, no one will want to hit the “share” button or copy the link to your blog posts if they have any of these errors. On the other hand, the language you should use in your content should be easily digestible. What do we mean by this?
Although you should limit your content to a specific audience,Anyone who sees, reads or listens to your content must be able to understand what you want to communicate.
In other words, how can you provide valuable content to others if they don't understand the meaning of it? Something that is not understood cannot be enjoyed. Invest in good writers who, in a few words, can adequately write the content you want to convey.
3. Balance texts well with audiovisual resources
There are people who process certain information more quickly if it is in audiovisual format. In addition,Internet users are much more sensitive to visual stimuli and can better activate their temporal lobes in the brain.
On the other hand, there are individuals who love to leave all the work to their imagination and recreate the words in their mind. Therefore, be balanced with the textual and audiovisual information that you want to position in your community of followers .
Explain a concept, situation, technique or theory through animated videos that, together with a description, provide an enriching learning opportunity.It cannot be overlooked that both stimuli used in common mark comprehensive learning.
In conclusion, a company that provides valuable content to its community of followers is aware of how to carry out a correct inbound marketing strategy . Building customer loyalty and boosting sales can become much more tangible goals, since everything generated from an academic and educational perspective has a great impact on people's purchasing decisions.