Scrolling down a page, clicking on external links or contact methods such as phone, email or sending a contact form are examples of specific actions that you can measure.
The audit should serve to verify that the actions are effectively labeled for correct measurement.
Since the introduction of Google Tag Manager, defining events through this tagging tool has greatly simplified the process, so my recommendation is that you complete the configuration of Google Analytics with this solution and debug the programming inserted in your business website.
8.- Define business objectives
Google Analytics is a very powerful tool for understanding people's behavior on your business's website and finding out if they convert, that is, if they do what you expect them to do on your website.
Objectives must be specific, measurable, achievable, relevant and concrete in a period of time.
They will represent concrete actions such as:
Download a form.
Contact via form.
Subscribe to a newsletter.
Stay on a website.
Sell a product.
Navigate to a page.
Visit/consume a specific number of pages.
And many more.
There is a widespread misconception that goals are only philippine cp number necessary for e-commerce.
But a blog, a site for an event, a corporate website… they all come about with a purpose.
In the case of an online store, the objective is achieved when the sale has materialized.
On other websites, when something happens that is relevant to your business.
You have four types of objectives :
Session duration.
Number of page views.
Landing page.
Event type objectives.
These are undoubtedly the most interesting objectives because, through the definition of events, you have the possibility of measuring practically anything that happens on your business's website.
A common question is how to differentiate between events and objectives.
Are all events objective?