Dissemination of content marketing products
Posted: Sun Dec 22, 2024 6:43 am
How it works
Strategic Planning – This is no different from any other marketing campaign: defining objectives, targets, budget and timing.
Influencer Identification – Who is speaking to our target? This is the most expensive part of the campaign: it requires a careful analysis of many web sources. Blogs, magazines, newspapers and social media profiles are sifted through to understand which ones can bring the widest result in terms of echo (shares, mentions, links) and authority.
Contact – This is the most delicate part of the entire campaign: the usa phone number list influencer is contacted and, if he or she accepts the collaboration, an agreement will be reached on the method of intervention. Most of the time it is for a fee or involves “testing the product”. The brand sends the product to the influencer who, in exchange for the review, can enjoy the latest technological discovery before others or the most fashionable shoe.
Measuring Results – How to Measure the Results of an Influencer Marketing Campaign? ROI can be measured in terms of:
Increased purchases
Increase in brand mentions
Increase links to the brand site
Increased web traffic
The most suitable types of events to exploit this marketing channel are the following:
New product launch
Event organization
Influencer Marketing: what it is. The strength of influencer marketing lies in the budget - audience reached - effectiveness of the message ratio. Compared to the investment (economic and creative) that would be required for a classic on and offline campaign that reaches such a profiled audience, so efficiently, influencer marketing allows significant savings.
Strategic Planning – This is no different from any other marketing campaign: defining objectives, targets, budget and timing.
Influencer Identification – Who is speaking to our target? This is the most expensive part of the campaign: it requires a careful analysis of many web sources. Blogs, magazines, newspapers and social media profiles are sifted through to understand which ones can bring the widest result in terms of echo (shares, mentions, links) and authority.
Contact – This is the most delicate part of the entire campaign: the usa phone number list influencer is contacted and, if he or she accepts the collaboration, an agreement will be reached on the method of intervention. Most of the time it is for a fee or involves “testing the product”. The brand sends the product to the influencer who, in exchange for the review, can enjoy the latest technological discovery before others or the most fashionable shoe.
Measuring Results – How to Measure the Results of an Influencer Marketing Campaign? ROI can be measured in terms of:
Increased purchases
Increase in brand mentions
Increase links to the brand site
Increased web traffic
The most suitable types of events to exploit this marketing channel are the following:
New product launch
Event organization
Influencer Marketing: what it is. The strength of influencer marketing lies in the budget - audience reached - effectiveness of the message ratio. Compared to the investment (economic and creative) that would be required for a classic on and offline campaign that reaches such a profiled audience, so efficiently, influencer marketing allows significant savings.