At a time when a new generation of B2B audiences is making their israel telephone directory way through specialized content seeking B2B providers, valuing functionality much more and also feeling that the product no longer differentiates, companies have to reevaluate how they want to be perceived and interact with these "new" audiences.
This implies the need to know and be increasingly closer to each point of contact in the Customer Journey of your B2B Client and also to personalize their experience as much as possible. This redefinition was not so necessary a few years ago but it is now.
Generating a holistic meaning around all of this requires a much deeper strategic and operational B2B Rebranding process than a simple logo facelift.
Today I want to talk to you about how to successfully plan a Rebranding process in B2B or Industrial markets to have an impact beyond the short term and the simple communication campaign.