Should you incorporate Instagram into your B2B marketing strategy?
Posted: Sun Dec 22, 2024 6:54 am
The B2B world is known for its “seriousness” and its marketing is no exception, so when B2B entrepreneurs think of Instagram as a communication channel, they think of teenagers and leisure, not an effective means of reaching potential customers with their proposal. On this occasion, we are going to give you the reasons why you should see Instagram in a different light.
A picture is worth a thousand words
If Twitter relies on the immediacy of information to attract its audience, Instagram uses emotions. Did you know that every time you receive a like on your posts, your brain secretes dopamine? The same hormone produced by drugs, alcohol and sex.
B2B businesses can take advantage of the emotions that Instagram produces to:
Show your human side: whether B2B or B2C, a company exists because of the vietnam mobile number people who make it a reality. Showing images of the company's history and showing its mission, vision and values will make the target audience connect with the business from a different perspective.
Examples of this are LinkedIn sharing images accompanied by inspirational messages to motivate their followers, and Hootsuite showing off their employees (and announcing that they are hiring):
Should you incorporate Instagram into your B2B marketing strategy?
Should you incorporate Instagram into your B2B marketing strategy?
Deliver valuable content: Articles don’t just belong in the blog section, you can use that content and distribute it across different channels and formats. A good example of this using Instagram is provided by Shopify, which turned a blog post into a multi-screenshot Instagram post.
Should you incorporate Instagram into your B2B marketing strategy?
Promote your content: Take the dissemination of your content one step further and publish it on Instagram with its download link like InvisionApp does:
Should you incorporate Instagram into your B2B marketing strategy?
Go for video: Video content generates a lot of engagement and is increasingly used in B2B marketing strategies. Take advantage of the Instagram video upload option and offer videos to your clients to spread content or communicate news about your company, like Mailchimp does.
Should you incorporate Instagram into your B2B marketing strategy?
Venture into new ways to showcase your product features: Use images and video to showcase your product in a dynamic and fun way what your product has to offer. This is useful for all types of B2B products, including software like Slack's:
Should you incorporate Instagram into your B2B marketing strategy?
Join the conversation on Instagram: This social network is famous for hashtags like #ThrowbackThrusday, and they can be used by B2B companies to leverage their content, as IBM does, which uses the aforementioned hashtag to showcase its story:
Should you incorporate Instagram into your B2B marketing strategy?
In summary…
Instagram isn't just for hanging out, nor does it only apply to B2C marketing strategies. With a little creativity and good vibes, it can be an excellent addition to your B2B marketing strategy.
A picture is worth a thousand words
If Twitter relies on the immediacy of information to attract its audience, Instagram uses emotions. Did you know that every time you receive a like on your posts, your brain secretes dopamine? The same hormone produced by drugs, alcohol and sex.
B2B businesses can take advantage of the emotions that Instagram produces to:
Show your human side: whether B2B or B2C, a company exists because of the vietnam mobile number people who make it a reality. Showing images of the company's history and showing its mission, vision and values will make the target audience connect with the business from a different perspective.
Examples of this are LinkedIn sharing images accompanied by inspirational messages to motivate their followers, and Hootsuite showing off their employees (and announcing that they are hiring):
Should you incorporate Instagram into your B2B marketing strategy?
Should you incorporate Instagram into your B2B marketing strategy?
Deliver valuable content: Articles don’t just belong in the blog section, you can use that content and distribute it across different channels and formats. A good example of this using Instagram is provided by Shopify, which turned a blog post into a multi-screenshot Instagram post.
Should you incorporate Instagram into your B2B marketing strategy?
Promote your content: Take the dissemination of your content one step further and publish it on Instagram with its download link like InvisionApp does:
Should you incorporate Instagram into your B2B marketing strategy?
Go for video: Video content generates a lot of engagement and is increasingly used in B2B marketing strategies. Take advantage of the Instagram video upload option and offer videos to your clients to spread content or communicate news about your company, like Mailchimp does.
Should you incorporate Instagram into your B2B marketing strategy?
Venture into new ways to showcase your product features: Use images and video to showcase your product in a dynamic and fun way what your product has to offer. This is useful for all types of B2B products, including software like Slack's:
Should you incorporate Instagram into your B2B marketing strategy?
Join the conversation on Instagram: This social network is famous for hashtags like #ThrowbackThrusday, and they can be used by B2B companies to leverage their content, as IBM does, which uses the aforementioned hashtag to showcase its story:
Should you incorporate Instagram into your B2B marketing strategy?
In summary…
Instagram isn't just for hanging out, nor does it only apply to B2C marketing strategies. With a little creativity and good vibes, it can be an excellent addition to your B2B marketing strategy.