And how to meet these expectations?
Posted: Thu Jan 23, 2025 3:05 am
Therefore, it is necessary to satisfy their needs as a social group, even before the focus becomes on the charm and the conquest of the consumer's trust. This can be solved in different ways, as long as the basis taken considers:
naturalize the presence of LGBTQIA+ people as part of society;
proposing more visibility for the LGBTQIA+ public and for the social demands that it brings with it;
contribute to combating discrimination by raising public awareness about the social causes of those vp security mailing lead in the community;
bring a discourse that proposes social inclusion and equal access opportunities.
Based on the above points, we can consider some key principles to avoid mistakes in Marketing towards the LGBTQIA+ public. Let's look at some of them:
1. Keep a message consistent with expectations
One of the main theories of social communication (although it has fallen to the ground) is the hypodermic theory or magic bullet theory.
She argues that in mass communication, messages must reach all individuals in the same way and have a rapid effect, like an injection, hence the name, which refers to the hypodermic syringe.
naturalize the presence of LGBTQIA+ people as part of society;
proposing more visibility for the LGBTQIA+ public and for the social demands that it brings with it;
contribute to combating discrimination by raising public awareness about the social causes of those vp security mailing lead in the community;
bring a discourse that proposes social inclusion and equal access opportunities.
Based on the above points, we can consider some key principles to avoid mistakes in Marketing towards the LGBTQIA+ public. Let's look at some of them:
1. Keep a message consistent with expectations
One of the main theories of social communication (although it has fallen to the ground) is the hypodermic theory or magic bullet theory.
She argues that in mass communication, messages must reach all individuals in the same way and have a rapid effect, like an injection, hence the name, which refers to the hypodermic syringe.