what is hybrid marketing?
Posted: Sun Dec 22, 2024 9:05 am
There are too many questions to ask to understand the true essence of hybrid marketing, but I will try to explain the most important aspects that can make a difference to your strategy and, consequently, to your business.
What is hybrid marketing?
Hybrid marketing is the fusion of traditional marketing strategies with new ones following the emergence of the Internet.
In short, it consists of merging traditional marketing strategies that work with new online strategies, including those of social networks.
In this way, you can expand your network of potential customers and increase your ideal customers to generate more conversions.
In the 20th century, television and radio were the main strategy for any company or self-employed person, since in this way, they could promote themselves and make money.
However, although this strategy was (and is) effective, italy phone number it came at a very high cost, meaning that very few people had access to them.
And if they did, they could only be promoted on local television and local radio, at most regional.
But thanks to the arrival of the online era, everyone has access to millions of people without investing much money, making it the first choice for brands and entrepreneurs.
But then, why resort to hybrid marketing if investing money in radio or television can be very expensive?
To start, you can always resort to advertising on flyers or advertising banners.
But with hybrid marketing you can reach a much larger audience and, of course, you can make more money with your business.
In fact, to give credibility to the matter, there are major companies that are currently practicing hybrid marketing.
Companies that practice hybrid marketing
There are more companies practicing hybrid marketing than you might think.
There are so many that, to be honest, it's impossible to put them all here.
What is hybrid marketing?
Hybrid marketing is the fusion of traditional marketing strategies with new ones following the emergence of the Internet.
In short, it consists of merging traditional marketing strategies that work with new online strategies, including those of social networks.
In this way, you can expand your network of potential customers and increase your ideal customers to generate more conversions.
In the 20th century, television and radio were the main strategy for any company or self-employed person, since in this way, they could promote themselves and make money.
However, although this strategy was (and is) effective, italy phone number it came at a very high cost, meaning that very few people had access to them.
And if they did, they could only be promoted on local television and local radio, at most regional.
But thanks to the arrival of the online era, everyone has access to millions of people without investing much money, making it the first choice for brands and entrepreneurs.
But then, why resort to hybrid marketing if investing money in radio or television can be very expensive?
To start, you can always resort to advertising on flyers or advertising banners.
But with hybrid marketing you can reach a much larger audience and, of course, you can make more money with your business.
In fact, to give credibility to the matter, there are major companies that are currently practicing hybrid marketing.
Companies that practice hybrid marketing
There are more companies practicing hybrid marketing than you might think.
There are so many that, to be honest, it's impossible to put them all here.