How to choose the right time to launch your SMS Marketing campaign
Posted: Sun Dec 22, 2024 9:12 am
SMS Marketing Campaign. Company SectorThe second factor to consider when choosing the time to launch your SMS Marketing campaign is the sector to which you belong. This is less important than knowing your audience, since in the end, regardless of the sector, each user has their own habits.
However, if you are in the entertainment industry, for example, the hours to launch your SMS marketing campaign are very specific. The same is true when you are in the hospitality industry . These are sectors that have very specific time frames. Therefore, the information you send is of interest at a specific time.
In the case of the hospitality industry, it is different. If you want to promote a lunch or dinner offer, you vietnam girls whatsapp number should definitely send out the offers before these times. It is a way of, for example, announcing a new menu, a new room or simply a daily offer.
3.- Type of campaign
Hours to launch your SMS Marketing campaign. Types of campaignsTaking into account the type of SMS marketing campaign you are going to develop is also a relevant point. Getting the timing wrong when you want to launch your SMS marketing campaign can result in the promotion or sales you want to achieve not being carried out.
Therefore, the type of campaign and message to be sent determines the users. Offers, which promote sales, for example, are best sent with the certainty that users will access the content in question.
Likewise, offers, discounts and other promotional content are interesting content to add first thing in the morning . So that, as soon as you have a moment, you can access the content in question.
1.- Suitable day
days to launch your SMS Marketing campaignIn principle, weekdays are better for sending messages . Users are stuck in a routine and tend to look at their phones more. Between work and routine, certain habits are created that are favorable to digital strategies.
For example, podcasts have been shown to be most popular first thing in the morning. People usually download them before leaving home and take advantage of public transport or their commute to listen to them.
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The same thing happens with SMS marketing. Taking advantage of the possible dead or boring hours of the day is essential to having a successful campaign. In addition, there are days like Tuesday or Wednesday when users start to get tired of the week but with the weekend still far away.
On the other hand, unless the audience proves otherwise, weekends should be forgotten . Users tend to make plans and disconnect from weekday habits. Therefore, mobile phones tend to take a backseat.
2.- Time zone
hours to launch your SMS Marketing campaignThe best opening rates occur in the morning. It is obvious that, as a rule, users consume the Internet and other digital platforms during daylight hours. In principle, the best hours to launch your SMS marketing campaign are in the morning. They are between 9:00 am and 12:00 pm. In the afternoon , the best hours to launch your SMS marketing campaign are between 7:00 pm and 10:00 pm . Although it is recommended that it be in the morning.
This is because morning is usually when people have the most free time and they take advantage of it to check their email accounts, messages and social networks. In addition, in the afternoon, family chores and activities make it a bit difficult to schedule and check their mobile phone.
However, this may vary depending on the day and the audience. In principle, they will be the ones who show, based on the click and opening rate, the best times to launch your SMS Marketing campaign.
On the other hand, there are certain time slots that should be avoided. In order to choose the hours to launch your SMS Marketing campaign, you must take into account that there are times that are not recommended.
[bannerHero]
Night strip
The night time slot is usually one of the times that is best avoided . Precisely the least frequent time to send notifications to users is the night time slot. This includes the hours between midnight and six in the morning . At that time, the audience is usually sleeping so it does not make much sense to send a message then.
One problem would be if the audience were divided between two continents. With a considerable time difference, it is not feasible to send the same message to both parts of the audience. The chosen times, although convenient, are not the best. In this case, it is recommended to divide the audience, as if it were two SMS marketing campaigns. In this way, both parts would receive the message during the best hours to launch your SMS marketing campaign.
3.- Periodicity
Frequency to launch your SMS Marketing campaignThere are studies that show that 80% of users prefer to receive few commercial SMS per month. In this sense, few messages per week are recommended, although one may be enough. The objective is for users to keep the brand in mind. They should not forget about it, but at the same time they should not get tired of it.
The brands that are doing the best are those that demonstrate a certain distance from users. They only communicate with them when necessary. For example, when it comes to a special promotion, a one-time discount or a new product.
Weekly notifications allow you to maintain a certain level of contact, for example, to keep up to date with the latest news, but without being excessively annoying. In addition, you should always include the option to unsubscribe from your subscription. This is a way of building trust in your users and building loyalty.
SMS marketing as a definitive strategy
SMS marketing is undoubtedly one of the best communication strategies between brands and the public. More than 90% of the population has a mobile device and is constantly using it. Therefore, it is easier for them to read an SMS than an external notification or a conventional email, since they probably receive many more.
Establishing an SMS marketing strategy, with an interesting and eye-catching message, and respecting the best times to launch the campaign can generate significant benefits.
With MDirector's mass SMS sending platform, you can start sending your messages at the best times you set in two minutes, and you can also combine it with email marketing actions. Try it now and you'll be convinced.
However, if you are in the entertainment industry, for example, the hours to launch your SMS marketing campaign are very specific. The same is true when you are in the hospitality industry . These are sectors that have very specific time frames. Therefore, the information you send is of interest at a specific time.
In the case of the hospitality industry, it is different. If you want to promote a lunch or dinner offer, you vietnam girls whatsapp number should definitely send out the offers before these times. It is a way of, for example, announcing a new menu, a new room or simply a daily offer.
3.- Type of campaign
Hours to launch your SMS Marketing campaign. Types of campaignsTaking into account the type of SMS marketing campaign you are going to develop is also a relevant point. Getting the timing wrong when you want to launch your SMS marketing campaign can result in the promotion or sales you want to achieve not being carried out.
Therefore, the type of campaign and message to be sent determines the users. Offers, which promote sales, for example, are best sent with the certainty that users will access the content in question.
Likewise, offers, discounts and other promotional content are interesting content to add first thing in the morning . So that, as soon as you have a moment, you can access the content in question.
1.- Suitable day
days to launch your SMS Marketing campaignIn principle, weekdays are better for sending messages . Users are stuck in a routine and tend to look at their phones more. Between work and routine, certain habits are created that are favorable to digital strategies.
For example, podcasts have been shown to be most popular first thing in the morning. People usually download them before leaving home and take advantage of public transport or their commute to listen to them.
[bannerHero]
The same thing happens with SMS marketing. Taking advantage of the possible dead or boring hours of the day is essential to having a successful campaign. In addition, there are days like Tuesday or Wednesday when users start to get tired of the week but with the weekend still far away.
On the other hand, unless the audience proves otherwise, weekends should be forgotten . Users tend to make plans and disconnect from weekday habits. Therefore, mobile phones tend to take a backseat.
2.- Time zone
hours to launch your SMS Marketing campaignThe best opening rates occur in the morning. It is obvious that, as a rule, users consume the Internet and other digital platforms during daylight hours. In principle, the best hours to launch your SMS marketing campaign are in the morning. They are between 9:00 am and 12:00 pm. In the afternoon , the best hours to launch your SMS marketing campaign are between 7:00 pm and 10:00 pm . Although it is recommended that it be in the morning.
This is because morning is usually when people have the most free time and they take advantage of it to check their email accounts, messages and social networks. In addition, in the afternoon, family chores and activities make it a bit difficult to schedule and check their mobile phone.
However, this may vary depending on the day and the audience. In principle, they will be the ones who show, based on the click and opening rate, the best times to launch your SMS Marketing campaign.
On the other hand, there are certain time slots that should be avoided. In order to choose the hours to launch your SMS Marketing campaign, you must take into account that there are times that are not recommended.
[bannerHero]
Night strip
The night time slot is usually one of the times that is best avoided . Precisely the least frequent time to send notifications to users is the night time slot. This includes the hours between midnight and six in the morning . At that time, the audience is usually sleeping so it does not make much sense to send a message then.
One problem would be if the audience were divided between two continents. With a considerable time difference, it is not feasible to send the same message to both parts of the audience. The chosen times, although convenient, are not the best. In this case, it is recommended to divide the audience, as if it were two SMS marketing campaigns. In this way, both parts would receive the message during the best hours to launch your SMS marketing campaign.
3.- Periodicity
Frequency to launch your SMS Marketing campaignThere are studies that show that 80% of users prefer to receive few commercial SMS per month. In this sense, few messages per week are recommended, although one may be enough. The objective is for users to keep the brand in mind. They should not forget about it, but at the same time they should not get tired of it.
The brands that are doing the best are those that demonstrate a certain distance from users. They only communicate with them when necessary. For example, when it comes to a special promotion, a one-time discount or a new product.
Weekly notifications allow you to maintain a certain level of contact, for example, to keep up to date with the latest news, but without being excessively annoying. In addition, you should always include the option to unsubscribe from your subscription. This is a way of building trust in your users and building loyalty.
SMS marketing as a definitive strategy
SMS marketing is undoubtedly one of the best communication strategies between brands and the public. More than 90% of the population has a mobile device and is constantly using it. Therefore, it is easier for them to read an SMS than an external notification or a conventional email, since they probably receive many more.
Establishing an SMS marketing strategy, with an interesting and eye-catching message, and respecting the best times to launch the campaign can generate significant benefits.
With MDirector's mass SMS sending platform, you can start sending your messages at the best times you set in two minutes, and you can also combine it with email marketing actions. Try it now and you'll be convinced.