DEVELOPMENT OF CUSTOMER ANALYSIS
Posted: Sun Dec 22, 2024 9:27 am
We can also implement non-declarative techniques such as Ethnography (Focus Groups), Neuromarketing, Design Thinking, etc.
In BtrueB's specific experience, in B2B environments, we apply ethnography by visiting clients with salespeople. We also hold internal team meetings around the Customer Journey Map.
The Buyer Persona interview in B2B is another magnificent tool if indonesia business email list you prepare well beforehand and if you have the right experience to understand between the lines and adapt the script to the moment.
Defining good KPIs, comparable year after year, for example around Customer Experience with NPS or CES , is another very important part of the pre-design.
Developing customer analysis is vital. Achieving a good response rate and quality in the conclusions depends on two very clear things:
The ability to convey to a client that their time and sincerity will be good for them in the long run.
Between Customer Analytics and Customer Analysis, a customer needs to see facts.
Knowing how to ask a client for their participation, being very concise and, above all, applying gamification and the digital channel to improve the experience are aspects that improve results.
In BtrueB's specific experience, in B2B environments, we apply ethnography by visiting clients with salespeople. We also hold internal team meetings around the Customer Journey Map.
The Buyer Persona interview in B2B is another magnificent tool if indonesia business email list you prepare well beforehand and if you have the right experience to understand between the lines and adapt the script to the moment.
Defining good KPIs, comparable year after year, for example around Customer Experience with NPS or CES , is another very important part of the pre-design.
Developing customer analysis is vital. Achieving a good response rate and quality in the conclusions depends on two very clear things:
The ability to convey to a client that their time and sincerity will be good for them in the long run.
Between Customer Analytics and Customer Analysis, a customer needs to see facts.
Knowing how to ask a client for their participation, being very concise and, above all, applying gamification and the digital channel to improve the experience are aspects that improve results.