will get to the end. It is therefore worth focusing primarily on specific information. Of course, a lot here depends on the circumstances. If we are talking about, for example, a series of educational newsletters sent to other industry specialists, recipients will expect longer content and be happy to read it.
In contrast, more classic marketing messages, such email list of australia as notifications about a sale starting soon, are usually much shorter. They often focus primarily on the graphic layer, although they may also include text, so that in the event of image blocking, the recipient is not left with only the alt text discussed earlier.
Responsive mailing requires testing
Each web browser and email client can interpret received messages slightly differently, especially when it comes to emails rich in interactive content and carefully formatted. Therefore, it is worth checking whether the responsive email template you created is properly read by all the most popular mailboxes. This includes the correct width of the message, text formatting, and displaying images.
In addition to a regular test (and A/B tests, which will allow you to check, for example, which Call to Action variant is the most effective), it is also worth conducting a spam test. This way, you can verify that email clients will not classify the message as malicious or unnecessary.
Flagging a message by an anti-spam filter can have serious consequences: from displaying warnings to users, through placing the email in the spam folder, to blocking its delivery altogether. The mProfi platform allows you to quickly and easily conduct a spam test to detect any irregularities and be able to fix them immediately.

At first, all of the above tips may seem difficult to implement. But don't worry - after a while, following the guidelines of responsive emailing will become second nature. It's just a matter of practice and using the right tools!
How to set DKIM?
While it's easy to explain what DKIM is , it's harder to describe how to set up this mechanism for your email. The exact steps depend on the circumstances, including the domain host and how its administration panel