Searching for a contractor by YouTube video has become commonplace. People make purchases on Instagram and Pinterest – social networks that were not planned as trading platforms. But in order to enter and not be an outsider on social networks, it is important to create content that will not only sell. More precisely, will not sell.
At all. – Solve user problems – Entertain the user by telling about your business – Show that your brand is a living organism, almost a human being This approach is what will make your social media promotion strategy truly successful and help you stand out from your competitors. Realize who you are As we wrote above, our society currently has a problem with authority.
But before you declare something publicly, you need to decide who you are. In the language of branding, this is called developing a brand platform. This is the coordinate system of your brand. Building a brand platform allows you to find your place, if not under the sun, then certainly in your niche. For example, at Mindrepublic we do a client briefing on a special system of questions.
This allows the client to understand who they are in the context of their brand. Who is their brand? What is important to their brand? Watch our video where we talk in more detail about positioning development. Be honest and critical The modern reality is that in the near future we will see a generation that is unable to plan, does not understand what to do.
With a lack of motivation and inner energy, has lost its self-identity and has superficial knowledge. And this is the future audience of your brand. Sounds ominous, doesn’t it? But who else but you can help your consumers? If this inspires you, then it’s time to act! But be sincere in all communications with your audience. 94% of modern buyers will be loyal to companies that are honest and transparent in all areas of their business.
When choosing brand messages, focus only on what is truly consistent with your brand. Our agency, for example, always tries to show its clients that the brand creation process is absolutely transparent and is built on a system of simple and clear steps. And we all not only share this conviction. It is part of our company's DNA.
We simply cannot act differently. Create a clear visual image 71% of marketers at top companies believe that inconsistency in brand visual communications has a negative impact on the behavior of potential consumers. Not only will such inconsistency not help you differentiate yourself from competitors, but it will also cause confusion and discomfort among potential customers. This means that it is no longer possible to put it off and it is time to develop a clear system, a guide for using the visual attributes of your brand.
We have written a lot about the need to develop a guideline, logo book and brand book. You can read more by following the links in this paragraph. It is important to understand that until you have a complete and unified visual image of the brand, you will not be able to build communication with the client and will not be able to resist competitors.
What needs to be done? – Update the identity (or develop a logo and corporate style ) – Develop a brand book New Horizons Now that you know in general terms what awaits us and how to build marketing in the digital age, you are left with only a simple choice: transform or wait a little longer. For some, such changes in society seem like a big problem that pulls them out of their usual, well-established business system.
But we hope that you will see in these changes a space of opportunities to surpass your competitors, that is, to differentiate yourself from them, use your advantages and reach a new level. Don't know where to start? Call us at MindRepublic branding agency. We'll discuss your strategy for successful positioning. Did you like the article? Stay up to dateix Steps to Create a Customer Journey Map for Your Product and Brand A customer journey map or customer interaction with a product and brand is an important tool for visualizing customer motivation.
Any business wants its product or service to solve a customer’s problem, but understanding the essence of the problem is not always possible. Firstly , people themselves often do not understand what exactly their problem is. Secondly , their decision-making process is complex, as it is often based on emotions, not facts. Thirdly , most often, businesses do not constantly monitor all channels and points of contact between customers and them.
It is the CJM that can provide your business with very valuable information on improving business processes that you can control. It can also help you understand the problems of buyers as opposed to the usual interaction with them. It is a real reference book that contains descriptions of potential consumers that any employee in your company can read.
With the help of such a tool, you can collect and study important data, for example, find places where interaction fails, and adjust these barriers to improve the user experience. Considering all the advantages of a customer journey map, a logical question arises: how difficult is it to create one? There are several approaches to such work, the choice of which depends on the needs of the business, its goals and target audience.
Below we will consider all the main aspects of working on a CJM for your own business. Let us become your ally in creating a successful brand. Write to us to find out the terms and cost Branding Cases Write to us Key Elements of a Customer Journey Map Before we get down to work, it is important to understand a number of key terms and concepts.
A customer journey map is a timeline that shows the steps a business customer takes to find a solution to a problem. It focuses on the interactions with your business and the emotions involved throughout the process of finding a solution to a problem. Buyer actions include thinking about a problem, conducting research , and testing products.