As purchasing behavior continues to shift to digital, integrating messaging apps into your sales strategies could be the difference you need to increase conversions and build customer loyalty.
In other words, using this platform during Black Friday allows for efficient and advertising database close communication with your customers, facilitating the sending of promotions, order updates and real-time support.
Therefore, in this article, you will discover how to use it to boost your sales on Black Friday 2024.
With over 2 billion users, WhatsApp is a direct and personal channel with an open rate of over 90%. This makes it ideal for quickly reaching and engaging customers during Black Friday. This is because, unlike emails, where many promotions are ignored, messages via WhatsApp have a greater impact.
How to sell more on Black Friday 2024 using WhatsApp
Strategies to increase sales on Black Friday via WhatsApp
Broadcast Messages : The mass messaging feature allows you to send exclusive promotions directly to your customer list, thus increasing engagement and chances of conversion.
Keep in mind that customers must opt-in to receive these messages to avoid privacy issues.
Personalization : Sending messages with personalized offers based on a customer’s purchase history can increase conversions. So, the more relevant the offer, the higher the chances of a sale.
Product Catalog : The catalog feature allows you to organize your products within WhatsApp, making browsing and the purchasing process easier. This speeds up the customer experience and increases the likelihood of conversion.
How to use WhatsApp API (WABA) to scale sales
WhatsApp API, the most advanced version of the messaging app, allows companies to integrate chatbots, automating much of the service and generating quick responses to frequently asked questions.
This is especially useful during peak demand times like Black Friday, ensuring that all customers are served quickly.
So, check out two practical tips to improve the efficiency of your service and improve performance:
Chatbots : Automatic responses ensure that customers receive immediate attention, even outside of business hours. This helps to optimize customer service and avoid lost sales due to lack of response.
Abandoned Cart Recovery : The API allows you to send automatic reminders to customers who have left items in their cart, encouraging them to complete the purchase.