Content is a good investment of your time, money and resources because it has long-term value and momentum over time.
This type of content continues to work hard for you even after a while, whereas viral content only works for a short period of time and requires your constant support and attention to keep it active and fresh.
Build authority
Building authority and credibility is essential for all brands.
By creating evergreen content, you create a very strong relationship of credibility because with this content you respond to a permanent need and this makes you add value to a large audience, and ultimately you become an editorial authority on the subject.
In addition, recommendations among colleagues begin on where to look for information, because when you build a relationship of trust with your audience, they consider you an authority in their field.
Also, this audience with whom you build a relationship that lasts over time is much more likely to become a client than someone who does not believe in your vision and authority.
It is versatile
This type of content that is not lost in time can almost always be reused for uk email database other platforms and media .
If it is, for example, a step-by-step guide on how to curl your eyelashes, you can develop a video tutorial with a professional makeup artist explaining how to do it or perhaps an infographic, this is a very good idea and continues to give life to something that has already been published for some time.
You can also reframe it to make it more suitable for you and share it on your social networks. You can extract small parts, the most interesting ones, to share with your community.
Evergreen content is timeless, so using it in more than one format is one of its main features and benefits.
Now, so that you have a clear idea of what Evergreen content is and begin to integrate it into your Digital Marketing strategy, we will look at some examples. Let's get started!
The first example is this article that you are finishing reading.
Every day, marketers are starting to work in Content Marketing, so this article is useful to you right now, and it will be useful to another marketer in a few months.
Another example is this article on what is digital marketing? that we wrote some time ago.
In it we give all the keys to understand what Digital Marketing is about and what communication tools it consists of.
In a few months, this article will still be relevant because the concepts do not change, they only adapt to the new context.
Evergreen Content is also this article from the 40 de Fiebre blog on “SEO Checklist: How to keep your page under control.”
Years will pass and this article will continue to be relevant , because SEO will not die for a long time, but it will adapt to new contexts and algorithms.
That is why we must constantly review and update the information.