We try to give users exactly what they're looking for at that moment. Bestsellers on the home page: this block works with artificial intelligence. Based on the demand history, users are shown the most interesting and popular products worth checking out. "buy with this product": if you're looking at a jacket, you might want to complete your look by matching it with a t-shirt, pants, sneakers, bag, or fashion accessory.

These blocks are constantly being added and tested. We aim to improve the user experience by providing relevant recommendations. Puma & trigger letters puma & trigger letters trigger emails are another important aspect of using recommendations. If you have added an item to your cart but have not purchased it, after a certain amount of time, set by the algorithm, you will receive an email: reminder about an abandoned item: "you left such and such an item in your cart, the price has decreased, you can review it.