The Inbound Marketing project aims to teach you how to attract your ideal client by establishing a communication channel that is comfortable for both of you. To do this, it is essential that you know what digital tools are to strengthen your content marketing strategy , and thus convert a potential lead into a satisfied customer.
Nowadays, more and more brands or products are betting on content kuwait whatsapp numbers marketing , and the truth is that nearly 55% of marketing professionals focus on developing personalized content for their blogs , because it is a great sales opportunity to attract new customers.
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It is no secret that the Inbound movement has gained a lot of strength in recent years, becoming the guide for marketing experts in Latin America.
In fact, nearly 75% of the companies in the region interviewed in the State of Inbound 2016 use Inbound Marketing as the main content marketing strategy to boost their brand with authentic pieces that are aimed at their Buyer Persona.
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This year, Hubspot surveyed more than 1,800 respondents in Latin America with a marketing background to understand their needs, challenges, and the future they will have implementing Inbound Marketing strategies in their companies.
It is clear that new distribution channels are being promoted to increase the popularity of their brands with well-structured strategies.
In short, the study revealed that 56% of marketing professionals plan to use YouTube to strengthen their content marketing strategies. While 50% want to start using videos on Facebook. This means that 2017 will be projected as a year where multimedia platforms will start a new era: interactive storytelling .
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For now, it's time for us to focus on fine-tuning the details needed to strengthen your content marketing strategy with the best digital tools, which will allow you to innovate and transform each of your pieces in an original way.
Research to Strengthen Your Content Marketing Strategy
You should always start with this phase, since before creating the content you have to carefully research what your audience is looking for.
The idea is to offer the right solutions at the right time, allowing your Buyer Persona to get to know your product without so many interruptions.
Keyword Planner – Google Adwords
This Google tool is excellent for finding new ideas through keywords. You can obtain statistics, performance of various lists of words and also combine existing ones with new ones to form a new list of terms.
The Keyword Planner is useful for building successful online advertising campaigns, monitoring audience behavior regarding the message, affinity with the product, and even reformulating the budget allocated to grow your website with valuable and interesting content.