This analysis is carried out through a series of questions:
Posted: Sun Dec 22, 2024 10:22 am
In 2021, a website was opened, where in addition to allowing contact with the brand and offering the address of the physical store, purchases could be made and delivery of the order could be arranged to wherever the customer desired.
However, although traffic to the website is positive, sales through this platform have only reached 15% of the total distribution channels.
3. Competitive situation
Our hypothetical brand's direct competition is Guayaba TDB. This brand has a website where all its products are displayed, but it is not very suitable for navigation.
Their social networks are very active and they also use them as a customer service channel.
As we have pointed out, the main weakness of this competition is that it limits itself to uploading its new products to the website and social networks, but does not use these platforms to generate an emotional connection with the customer.
4. Customer situation
Users have been able to recognize the brand and visit the website.
Visitors browse and click on several products. They even add them to their shopping cart, but, as we have pointed out, only 20% of them actually make the purchase.
5. Define your target audience
The time has come to define who you are going to target through your content on the different platforms.
This point is of utmost importance, because it is necessary to understand who our potential client or buyer persona is : what they like, what they dislike, how old they are, what their socioeconomic level is, what their needs are…
Defining your Buyer Personas will help you focus your content strategy on a particular customer profile, obtaining much more beneficial results than if we target an audience that we do not know or understand.
There are different characteristics that must be considered when profiling your Buyer Persona, but you have to focus on the most important ones, the ones that will really help you understand their desires and objectives.
Let's look at the factors to consider when creating this profile.
Personal profile: name, company and professional position. Your seniority, education, hobbies, gender, age, income, location and the devices you use to connect to the Internet.
Personal, professional and other objectives .
Difficulties: what impediments or problems do you usually encounter personally (for example, lack of time) and professionally (for example, your ability to make decisions on certain issues).
Solutions : What solutions does your company offer to solve their different problems? What services or products do you provide for this purpose?
Keywords: What keywords does your buyer persona use when searching for information? Where do they search for information? On Google or other services?
And finally, you need to know if they are aware that your services or products philippinen vorwahl whatsapp can meet their needs.
6. Set your goals
It is essential that you identify at which stage of your Business Funnel you are having the greatest failures. That is, at which stages of your purchasing journey there are frictions and abandonment:
Do you need to generate recognition of your brand in the market?
Are you struggling to differentiate your business from your competition?
Do you attract a good number of potential clients, but they have trouble closing a sale?
This is the case of Vitamin C TDB, whose main problem is that they attract a good number of potential clients, but have problems “closing the deal”.
In other words, they have trouble getting the customer to click on the buy button. As we can see in the following image, they don't go beyond "add to cart".
Once you know where you are, it's time to establish where you want to go. It's important to set realistic and achievable goals; that is, to have the time and resources necessary to achieve them.
However, although traffic to the website is positive, sales through this platform have only reached 15% of the total distribution channels.
3. Competitive situation
Our hypothetical brand's direct competition is Guayaba TDB. This brand has a website where all its products are displayed, but it is not very suitable for navigation.
Their social networks are very active and they also use them as a customer service channel.
As we have pointed out, the main weakness of this competition is that it limits itself to uploading its new products to the website and social networks, but does not use these platforms to generate an emotional connection with the customer.
4. Customer situation
Users have been able to recognize the brand and visit the website.
Visitors browse and click on several products. They even add them to their shopping cart, but, as we have pointed out, only 20% of them actually make the purchase.
5. Define your target audience
The time has come to define who you are going to target through your content on the different platforms.
This point is of utmost importance, because it is necessary to understand who our potential client or buyer persona is : what they like, what they dislike, how old they are, what their socioeconomic level is, what their needs are…
Defining your Buyer Personas will help you focus your content strategy on a particular customer profile, obtaining much more beneficial results than if we target an audience that we do not know or understand.
There are different characteristics that must be considered when profiling your Buyer Persona, but you have to focus on the most important ones, the ones that will really help you understand their desires and objectives.
Let's look at the factors to consider when creating this profile.
Personal profile: name, company and professional position. Your seniority, education, hobbies, gender, age, income, location and the devices you use to connect to the Internet.
Personal, professional and other objectives .
Difficulties: what impediments or problems do you usually encounter personally (for example, lack of time) and professionally (for example, your ability to make decisions on certain issues).
Solutions : What solutions does your company offer to solve their different problems? What services or products do you provide for this purpose?
Keywords: What keywords does your buyer persona use when searching for information? Where do they search for information? On Google or other services?
And finally, you need to know if they are aware that your services or products philippinen vorwahl whatsapp can meet their needs.
6. Set your goals
It is essential that you identify at which stage of your Business Funnel you are having the greatest failures. That is, at which stages of your purchasing journey there are frictions and abandonment:
Do you need to generate recognition of your brand in the market?
Are you struggling to differentiate your business from your competition?
Do you attract a good number of potential clients, but they have trouble closing a sale?
This is the case of Vitamin C TDB, whose main problem is that they attract a good number of potential clients, but have problems “closing the deal”.
In other words, they have trouble getting the customer to click on the buy button. As we can see in the following image, they don't go beyond "add to cart".
Once you know where you are, it's time to establish where you want to go. It's important to set realistic and achievable goals; that is, to have the time and resources necessary to achieve them.