Marketing, as a discipline, was not created to be an NGO
Posted: Sun Dec 22, 2024 10:28 am
Continuing with the same example that illustrates the idea of New Marketing, we also find other ways of achieving Marketing objectives that help everyone. The textile company ECOALF launched this "offer" on Black Friday
What do you think they prefer: a short-term forced sale or strengthening their medium-term relationship with their consumer based on shared principles?
This is Marketing for btrueb. Coherent and transparent relationships philippine phone number lookup that help or solve things (empowerment with shared recycling values in this case) for a consumer. The end (selling) does NOT justify the means.

but it is no longer what we studied in college: "Maximizing short-term utility through exchange."
This “anything goes” that we have all suffered at some time, has ended up differentiating good from bad Marketing and therefore being an opportunity for many. Profitability is behind everything but this does not imply that at any price or at any time. In our case, adjusting expectations and knowing how to say yes and no is vital in order to have results and to make a consumer pay for your way of relating.
What do you think they prefer: a short-term forced sale or strengthening their medium-term relationship with their consumer based on shared principles?
This is Marketing for btrueb. Coherent and transparent relationships philippine phone number lookup that help or solve things (empowerment with shared recycling values in this case) for a consumer. The end (selling) does NOT justify the means.

but it is no longer what we studied in college: "Maximizing short-term utility through exchange."
This “anything goes” that we have all suffered at some time, has ended up differentiating good from bad Marketing and therefore being an opportunity for many. Profitability is behind everything but this does not imply that at any price or at any time. In our case, adjusting expectations and knowing how to say yes and no is vital in order to have results and to make a consumer pay for your way of relating.