Ensure your digital strategy includes data protection

[robiulhasan]

Understanding GDPR regulations, best practices and how you can comply ethically is imperative to your role as a digital marketing professional.

Data protection is now central to any digital strategy. Our digital marketing strategy course will not only cover the fundamentals of strategy but explore automation, analytics, budget, digital channels, leadership, and much more. Enroll today to get started! Most companies don’t have a problem coming up with digital strategies for all areas of the business (corporate, departmental and functional). Whether these strategies are relevant or not is a discussion for another day.

But what is interesting to explore is why and how these companies fail to implement these strategies. To find out why we’ve made a list of research-based common reasons and barriers to implementing and executing d cell phone number lists igital strategies.

What’s the difference between digital strategy and tactics?
First, let's look at what a digital strategy is and how it differs from tactics.

A digital strategy is looking at how your internal and external environments inform your marketing activities. It should include elements such as your target audience, existing customers, strengths and weaknesses, and your competitors.

In an ideal world, you should use data to inform and hypothesize. This will help you determine which marketing channels to use or test, your target audience, and how to communicate your message or brand.