Explore the competitors

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Checking what your competition is doing is one of the most important parts of the ad creation process.

You can use the Display Advertising tool to find each of your competitors, and review their ad campaigns, including images, HTML, and text.

Provides variations for A/B testing
A/B testing (also known as split testing) means creating multiple variations of an ad campaign to see how your audience responds and why.

You should run tests to evaluate what types of visual composition, colors, CTAs, and messaging work best with your audience because there is no other way to know than to track the origin of the clicks.

Use high quality images
Anything blurry or cropped or at an odd angle won't capture the user's attention, and if it does, it won't be in a positive way.

Opt for high-resolution visuals that are distinctive, easy to identify, and with plenty of white space.

Write an attractive text
"Nobody reads texts anymore, it's just images."

We've heard this phrase many times, but in reality, text and images work well when they work together.

Copy still grabs attention and communicates the core value of the product or service you're advertising.

This means you should think twice before prioritizing powerful visuals over the phrase.

Creating an effective landing page
Even if you've selected the right audience and created the perfect ad, you risk losing the visitor in the next step.

Here's how to make sure your landing page is up to par:

CTA Buttons
It is the most important element of the landing page and should be visible on any device.

Make sure the button is not covered by an inline chat window or any other element (something that can happen if you don't test it on different screen sizes).

Relevant content
Choose the right images – you only have a couple of seconds of the user's attention to email database india show that the page is relevant.

Write a clear headline that matches the ad creative.

Finally, communicate the value clearly and concisely.

It doesn't necessarily have to be what you define as a conversion.

For a bank, the ultimate goal is a loan application, as an intermediate value the user can use a loan calculator in exchange for his phone number or email.