e years ago, respected marketing strategist, thinker, and bestselling author Mark Schaefer published a book called The Content Code , in which he posited that to be successful in content marketing, it was crucial to not only create quality content, but also implement smart strategies to amplify its reach and impact.
Mark Schaefer
Mark Schaefer, Keynote Speaker of CAMP 2024 of Seminarium Perú
Today, many of them are valid and still relevant. In light of his visit to the 23rd Annual Marketing Congress Peru (CAMP), where he will be a speaker at the conferences “Marketing New Realities” and “Harnessing the Power of AI”, we will review the actions he proposed and add comments to reinforce the ideas today.
1. Establish a strong and distinctive brand identity
A brand must be easily recognizable and stand out from the competition. This means clearly defining the mission, vision and values, and ensuring that these elements are consistent across all content produced. In this sense, it is key to develop a unique and consistent brand voice and personality in order to emotionally connect with its audience, creating a strong and lasting relationship.
To further strengthen brand identity and stand out in a saturated turkey mobile number list market, it is crucial to not only define brand values and narrative but also infuse authenticity into every interaction. A distinctive brand identity is built on consistency and authenticity, which involves conveying brand values through every piece of content in a unique and memorable way.
2. Identify and interact with the right target audience
It is necessary to understand your audience in order to create content that is relevant to their interests and pain points. The author suggests using market research and data analysis to gain deep insights into audience habits and preferences.
Influencers can help you work towards this goal, as they already have an established relationship with their target audience and can multiply the reach and credibility of your content. Influencers have the ability to act as brand ambassadors, helping to amplify the message in an authentic way. Various brands around the world and in Peru have taken advantage of the potential of influencer marketing to reach Generation Z.
3. Position yourself as a recognized authority
This is one of the great benefits of properly applying content marketing, as delivering consistent value through unique knowledge and original perspectives will make users trust what your brand says or reports. In this way, when they want to buy a product or service in your field, they will look for you, because they trust you.
To build this authority, it is crucial to regularly publish high-quality content and actively participate in meaningful discussions within your field. Some actions to do this include sharing studies, in-depth research, expert analysis, and well-founded opinions.
In order to group these items, your brand can create a content hub , a specific space on the web that brings together all the information related to a specific topic and allows Google to better understand the information on its platform.