Culture Adapt your marketing materials to local culture

[Jahangir487]

Cross-cultural marketing requires openness to perspectives that are completely different from your own. Belief systems have a powerful impact on consumer behavior, and this must be taken into account when developing your marketing strategy.

However, an outsider will never be able to fully grasp the local nuances from which to develop the most appropriate message.

That's why, when we create our messages for a new market, we make sure to consult a local entity, whether it's a partner or a local marketing agency.

For example, we decided a few months ago that in order to increase our subscriber numbers in Germany, we needed to take a closer look at the cultural aspect and adapt our advertising accordingly.

After conducting a comprehensive market study and consulting rcs data hong kong with a German partner, we discovered some very interesting things.

According to these studies, Germans react more favorably to:

Mature actors to play the roles of managers
Advertisements with harmonious rather than contrasting colors
Ads that play at a steady pace rather than fast and jerky
Products that highlight privacy certifications
With all this in mind, we took one of our best-performing ads and decided to localize it. We chose a testimonial ad because it fosters trust, knowing that trust is essential for the German market.

We contacted a local video production company to help us produce our first fully localized German advertisement.