Marketing professionals feel they're wasting a lot of their time due to a lack of clear workflows and overall structure in their daily activities. As the workplace continues its shift toward remote work—a trend only accelerated by the COVID-19 pandemic—teams are becoming increasingly decentralized.
As Gartner reports, more and more marketing teams will be decentralized by 2022. If this is indeed the path we're heading down, teams must absolutely define their processes to ensure the efficiency of their workflows, but also because marketing work is now increasingly done in-house. Companies want to better control team output and develop the necessary skills internally, using external agencies only when niche expertise is required.
So what's the answer? Efficient work management, plain and simple. To achieve this, many rcs data iran companies have chosen to implement various solutions for every aspect of their marketing workflows. These may include, for example, specific tools for content management, asset management, project management, social media campaign planning and execution, creative optimization, and much more. But this choice is problematic because all these tools create too much conflict and confusion in the processes. What marketers need is seamless integration between these platforms, processes, and teams. And that's exactly what a Work OS does.