Little self-promotion, posts provide information that is useful to the reader
Text quality is high (few spelling or style errors)
Blog posts are visually appealing (images, headings, etc.)
Little promotion of interaction
For the sake of clarity, I converted the score on the measuring instrument into a grade. A solid 7.4 for the content is the result.
Result 2: not very user friendly
In terms of content, things are pretty good, but in terms of form and user-friendliness, brother cell phone list the company blogs in this study still leave a lot to be desired. Converted to a report grade, that means a narrow fail: a 5.4. Blogs often offer too few navigation options and it is often unclear which authors are behind an article. A name is usually mentioned, but more information – such as contact details, a photo or a bio – is often not available.
The main conclusions about the user-friendliness of the blogs in a row:
Too few navigation options (think of handy widgets, etc.)
Contact details of organization and blogger not clearly visible or not present
Unclear who contributes to the blog (often mention of the author, but no more information or a photo)
Good: integration with other social media (posts are shareable, mention of accounts)
This is actually a waste of content. There is now a chance that strong blog posts will not come across as well or that they will not even be read. Organizations also miss the opportunity to show their human side by telling little to nothing about the bloggers. This is not only a shame in terms of interaction, but also for credibility.