Consumer needs, types and how to define them
As we have said before, consumer needs are those needs that lead a person t philippines whatsapp group o search for and pay for a product or service that can satisfy them. Need, then, is a kind of driving force in the purchasing decision. The more effective a brand is in detecting these needs and offering products or services that meet them, the more sales it will have.
Furthermore, according to the American psychologist Abraham Maslow, these needs are organized hierarchically into five levels:
Physiological needs : These are those that are directly related to human survival, such as eating, drinking and maintaining good health. This means that food products, drinks and medicines would be within this level, which is the base of the pyramid.
Security needs : within this level are those that make humans feel protected, which would include everything from access to a home to alarms or life insurance.
Belonging needs : all people feel the need to be part of a group and to connect, in some way, with the world around them. Therefore, all those products and services that promote social activities would be included in this level.