X users who have a college degree (Statista graph)

[hasanhossain]

Yet research from Statista finds that X attracts a different audience to its rival social networks, and it may therefore be the best place to reach specific customer segments. For instance, X users are more likely to h usa number list ave a college degree than the average user of other social networks.

X users are more likely to live in large cities.


X users who live in cities (Statista graph)
And they are much likelier to enjoy video gaming, traveling, and sports.

X users who play video games (Statista graph)
As a result, brands are still keeping an eye on the platform in the hope that it offers the reassurance they need to make advertising investments.

We cannot p



redict what Musk will do next and, since X is now a private company, his whims will dictate the course of events. With this in mind, it is sensible to plan for scenarios instead. Depending on which factors are uppermost in Musk’s mind, the following are the most probable future situations for brands.