As you know, people are likely to have confidence and trust in your products when your site ranks in the first position in the Google results. Achieving this dream will make you an expert on your niche. Also, the audience will be relying on your opinion before making purchase decisions. As such, successful digital marketing must make SEO part of the plan.
It does not rely on invasive user data
SEO is a unique digital marketing approach in that it does not rely on uk business email database free invasive user data to get results. You do not need to follow the prospect's online activities history or track their behavior to make SEO work for you.

All you need is to understand and utilize the user intent concept to get the desired results. You can easily determine what the users are searching online by assessing the current search results on your niche. In this regard, SEO makes your digital marketing process easy than any other approach. So, it should be a priority in your digital marketing strategy.