3. Identification of areas for improvement

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By making a comparison between successful campaigns and problematic campaigns, we can identify those areas that need improvement , which could be from the selection of media to the budget allocated to the way of lau philippines whatsapp number facebook nching the message, which may not have impacted the target audience.

The analysis should always be done in an objective manner, taking into account the metrics and data obtained in the previous step.







4. Recommendations for optimization
With all the information gathered, changes can now be made to ensure that future advertising campaigns are successful . At this point, it is important to assess, always taking into account the data collected, whether the objectives are well-defined and realistic, whether the message used is really appropriate for the public you want to attract, whether correct segmentation is being done and whether the channels or media have been chosen correctly.

The campaign should always be monitored regularly and continuously to assess whether or not it is going as expected.