Technology data and efficiency

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It's time to talk about technology and how to use it correctly. It can be very valuable when making decisions if we know how to extract and analyse data correctly. We obtain this information thanks to big data or through customer interactions. Artificial intelligence is responsible for associating this information in such a way that it provides useful predictions.

As part of B2B-specific Martech, there are automation tools to streamline and personalize customer relationships.

For more information in this field, we recommend reading taiwan telegram group link an article we recently published on Marketing technologies for Digital Transformation in B2B.





B2B Digital Marketing is much less direct than B2C and is not just about content and e-commerce .

Its main mission is to help a B2B or industrial, digital and self-employed client find a solution to their problem, streamlining the process and connecting them to the company's offline capabilities.

Another of its functions is to improve the customer experience, making it more efficient and profitable.

However, to achieve all this, we must start with people and culture. Creating a customer-centric approach , connecting Marketing and Sales to finally take advantage of technology.