In addition to the magic of data unification and the possibility of creating segments, Data Cloud provides other benefits worth highlighting.
Export information to other platforms
Aside from being able to receive data from any data source, after turkey cell phone number creating your audience, you can send it back and make use of the new unified data on any platform. For example, you can use it to create a campaign in Salesforce Marketing Cloud with a journey in which you inject the customers from that Data Extension.
On the other hand, another interesting option is to send the audience to a specific analytics tool, to discover new insights or enrich your engagement analysis.
Create Calculated Insights to enrich your segments
Insight for segments
One of the main tabs in the Data Cloud menu is called Calculated Insights. These are calculated metrics that, through the development of complex formulas and queries, provide you with numerical information about anything you can imagine.
For example, you can build a CI to find out the number of visits to your website that a customer has made during the last month. Or perhaps you could calculate the user's open rate to enrich your segmentations by including only those with a high or medium opening rate.
As you can see, the possibilities are endless , so are you ready to imagine?
Data Cloud has brought us a new world of enriched and unified data to create any segment and analyze with better results. If you are thinking of taking your company's data to the next level , you should think about Data Cloud.