In Peru, there are many companies that have successfully implemented content marketing strategies and have been able to continue growing. ABC de Pacífico is an emblematic case of good marketing practice. How did they do it? What actions did they apply? What benefits did they obtain?
One of the most notable cases is ABC de Pacífico, a content platform that was created with the aim of providing clear and useful information about insurance, especially due to the low penetration of these financial products in the country (only 1 in 20 Peruvians has one).
It is a sub-brand of Pacífico Seguros that aims to contribute to the turkey telephone numbers financial education of the population , and is therefore part of the sustainability strategy of Credicorp, the holding company to which the insurer belongs.
“We have developed this content hub, which is now our website, where we have videos, a blog and courses. It is a more organic way of bringing our informative content to people.”
Rocío Bouroncle, Communications and Brand Manager at Pacífico Seguros
The beginnings of ABC
Pacífico Seguros understood that traditional forms of advertising have changed and people are looking to consume content in the most natural way possible. Pacífico's ABC offers educational content about insurance in a casual, fun and entertaining style.
The audience will find stories and useful information about how insurance supports the prevention of different problems and risks at every stage of life.
“We have developed this content hub , which is now our website, where we have videos, a blog and courses. It is a more organic way of bringing our informative content to people, as if it were a casual conversation about a topic of interest,” explains Rocío Bouroncle, Communications and Brand Manager at Pacífico Seguros.