Insight is nothing less than the Holy Grail for marketers. It is the fundamental truth that allows us to truly understand our customers, guides the design and innovation process, informs us of the steps to follow and tells us how to create value.
But despite this, very few are able to give a definition of insight straight away. Despite being a star term in advertising and marketing , it is also one of the most elusive. And this confusion means that the trees prevent us from seeing philippines telegram the forest and we cannot take advantage of the full potential of marketing insights.
So, let's g
et to work! We're going to see what an insight is and what it isn't, and what are the keys to making sure you don't miss a single one.
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