The tasks of marketing management

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Conduct market research in your industry: Increasing market share requires a thorough understanding of the market itself. To operate effectively, your business needs to know what consumers want and need, what their lives are like, their budgets, their buying habits, and more.

Conduct a competitive analysis of your region: In addition to consumers, marketing teams must also be familiar with other key players in the market. Marketing requires understanding the industry's main competitors, what attracts customers, and their strengths and weaknesses.

Identify a unique position for the brand and products: To increase your rcs data portugal market share, your marketing must effectively convey "why this product is better than others." Once the team knows why customers choose your company, they can communicate this to potential customers.

Develop a promotional plan to enter the market: Finally, by understanding the market players, their needs and how your company meets them by standing out from the competition, the team can develop a strategy to communicate this message and promote the products.