How important is brand awareness?

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When we write the word Gillette, your brain probably associates it with the metal blades used to shave, right? And when we write Prestobarba? See? That's what we're talking about when we highlight the importance of brand awareness.

Basically, it is the ability to have such a solid russia mobile database base that it is already part of the consumers' imagination, to the point where they use your brand as a reference to talk about a product, feature or symbol.


Furthermore, being a parameter means being able to make any type of change to the fundamentals of your product (price, for example) and still have people choose your product or service.



How to measure brand awareness?
First of all, you need to know that the higher your brand awareness, the more valued your brand is in the market . Therefore, there are several ways to assess the level of brand awareness. Let's take a look at some of them.

1. Increased sales
This is a very important value, but it cannot be the main one. Increased sales can be influenced by several factors, such as lower prices, lack of competition, etc. It is a good indicator for assessing brand awareness, but only at first.