How to talk to the persona?

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Now you know a little more about your audience. If before your communication was aimed at, for example, women aged between 25 and 30 who earned up to 3 minimum wages, now you know what type of content they like to consume and which belgium mobile database or communication channels they use to do so. You know how they find out about new companies and what aspects of their lives they want to improve.

With this information, you know what your audience likes to consume and what they expect to receive from your company. This makes it easier to understand how to bring your solutions to the people who are interested in them.

A big challenge is to internalize this process within the team. Therefore, an important tip is to include as many people as possible in the process of creating the buyer persona . Thus, with greater participation, the chances of the team believing in the effectiveness of the strategy increase.