很多销售人员在开展销售活动或进行外联时，往往对首封邮件倾注大量精力，手机列表 但忽视了跟进邮件的重要性。然而，研究表明，销售成功的关键在于持续跟进。因此，如果您希望提升业务成效，就必须重视每一次潜在客户的跟进。
以下是 10 种实用的跟进邮件模板，帮助您在不同情境下与客户保持联系，并增加成交机会。
1. 初次会面后的跟进邮件
场景描述：
在一场商务会议或社交活动上，您有机会与一位潜在客户见面。双方交谈融洽，对方表现出对您及您的业务的兴趣，甚至分享了名片或邮箱地址。此时发送一封跟进邮件，不仅是礼貌之举，也可以加深客户对您的记忆，为后续合作打下基础。
内容要点：
● 开场表达感谢，并重申会面内容。
● 回顾讨论中的一个亮点或对方提到的一个关键需求。
● 说明您对双方合作的期待。
综合起来，你的邮件内容大概可以是这样：
主题: Fantastic meeting you
Hi, [Name],
It was fantastic meeting you at [location/event]. Discussing [topic] with you was refreshing. If I could learn more about your position at [company] and what you do there, I might be able to help you, as [reason how you can help].
If you are up for it, I would love to set up a meeting to discuss it further. How does [date/time] sound for you?
Either way, feel free to keep in touch.
Regards.
2. 成功会面后的跟进邮件
场景描述：
您与潜在客户已经合作了一段时间，在一次深入的会面中，您为客户展示了产品的强大功能，客户对合作产生了浓厚的兴趣。这次会面非常成功，客户也对接下来可能的合作步骤表现出了积极态度。会后发送一封跟进邮件，能够让客户感觉到您的专业和高效。
主题: Great meeting today
Hey [Name],
I’d say our meeting went well today. Thank you for your time and attention. If my notes are correct, the current problems that [company] is facing are [problems the company is facing]. As I explained in the meeting, I believe that [your company] can help fix this issue, as [product/service] has the following features that will be useful for you:
● [Feature 1]
● [Feature 2]
● [Feature 3]
Of course, all that is left now is to decide which version of the [product/service] you want. I highly recommend [version], as it has [extra features].
How about we set up a call for [date/time] and we can discuss this further before you finalize your purchase?
Regards.
3. 补充信息的跟进邮件
场景描述：
在结束与客户的会面或电话沟通后，您突然意识到遗漏了一个重要信息，或忘了确认某些细节。这个细节可能会直接影响后续沟通甚至合作的顺利进行。给客户打电话或者亲自去见面可能不太合适，通过一封简短的邮件请求补充信息，则既显得礼貌，也能维护您的专业形象。
主题: Thanks for the meeting
Hey, [Name],
Thanks for the meeting today. It really helped me understand how [your company] can be of help to [company]. I am looking forward to our next meeting, but in the meantime, I wanted to ask, [information you need]?